In episode thirty-eight of Podcasts Suck, Sebastian Rusk dives into the essential topic of creating compelling content for your podcast. He also discusses the importance of engaging your audience and keeping them coming back for more.

Tune in for insights on how to captivate your audience and grow your show!

TIMESTAMPS

[00:01:25] Compelling content for your podcast.

[00:04:26] Understanding Audience Feedback.

[00:09:33] Be 100% your authentic self.

[00:13:06] Actionable tips for podcast success.

[00:14:51] Creating compelling content for podcasts.

QUOTES

• "If your content is compelling, meaning it draws people in and piques their interest, if you will, well, they're going to be more inclined to come back for more."
• "Be authentic to yourself by being your authentic self. Your content is going to be better. Your listeners, your community are going to engage better because of your authenticity."
• “You want to stay focused and you want to make sure that your content is you're keeping it relevant to what you actually do because you can you can hook people like that and you can keep them engaged because you're creating compelling content.”

==========================

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==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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In episode thirty-seven of Podcasts Suck, Sebastian Rusk interviews Matt Shields as they discuss the ins and outs of using ads to promote podcasts, the importance of consistency, and the key factors that contribute to podcast success.

Tune in to learn about the strategies, challenges, and opportunities in podcast marketing.

TIMESTAMPS

[00:02:31] Podcast marketing world.

[00:05:19] Video content for podcast promotion.

[00:07:43] Navigating social media advertising challenges.

[00:12:06] Audience Size and Data Analysis

[00:17:22] Podcast marketing strategies.

[00:19:05] Boosting posts and ad strategies.

[00:21:39] Start a podcast today.

QUOTES

• "I want to protect the integrity of what a podcast is, which is an audio piece of content uploaded to the Internet to be consumed auditorily." - Sebastian Rusk
• “So you know that if they interact with you one time, we can retarget them and show them more of your content, and get them to your download again, or at least get it in front of them again, and stay top and center of mind with these people. Retention rates on the platforms. Again, it's, it's completely, you're completely. you know, subjected to the data that Apple and Spotify or wherever you host your podcasts give you." - Matt Shields
• "Just stay consistent. Our biggest thing when people work with us is the education piece. We like to teach you or like to let you know what's going on. So that way, whether or not you work with us in the future or either that way, you won't get screwed over when inevitably you do go to hire an ad agency to get ads so you know what you're talking about." - Matt Shields

==========================

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==========================

SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

Matt Shields

Instagram: https://www.instagram.com/chimehousemedia

LinkedIn: https://www.linkedin.com/in/chimehousemedia/

WEBSITE

Chime House Media: https://www.chimehousemedia.com/

==========================

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In episode thirty-six of Podcasts Suck, Sebastian Rusk explores the importance of consistency in podcasting as he delves into how maintaining a regular schedule can lead to growth and better results for a podcast.

Tune in for a deep dive into the key role consistency plays in the podcasting world.

TIMESTAMPS

[00:01:11] Consistency in Podcasting.

[00:05:41] Consistency in Podcast Recording.

[00:09:03] Planning Your Content.

[00:12:46] Consistency in Engaging with Audience.

[00:15:49] Bridging the Gap in Podcasting.

QUOTES

• "Consistency forces us into the game."
• "The reason why you actually want to start a podcast is to be able to interview people you want to build a relationship with and, or do business with."
• "Stick to what you promised yourself, because when you stick to what you promised yourself, you're going to stick to what you promised your listeners and your audience, and then everybody wins."

==========================

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Schedule a Free Podcast Strategy Call TODAY!

PodcastLaunchLabNow.com

==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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In episode thirty-five of Podcasts Suck, Sebastian Rusk interviews Carlos Gil, a renowned speaker and marketer, to dive into the world of podcasting and entrepreneurship. They discuss Carlos's journey in the industry, from starting a sneaker and sports card business to transitioning to a new role as a brand evangelist.

Tune into the importance of feedback, the challenges of running a business, and the value of personal growth and self-reflection.

TIMESTAMPS

[00:03:19] Developing a Persona in Marketing.

[00:07:17] Dealing with Harsh Feedback.

[00:09:54] Overcoming Stage Presence Challenges.

[00:12:34] The Power of Self-Healing.

[00:14:19] The Importance of Mental Health.

[00:19:32] The Rise of Live Breaks.

[00:22:23] Starting a Unique Business Venture.

[00:25:26] The Job Search Dilemma.

[00:31:39] Podcasting Growth and Evolution.

[00:34:29] Feedback is a Gift.

QUOTES

• "And I think that the core to all of that, the key to unlocking all of that is to unfuck yourself and to heal yourself and to do the internal work on yourself that you know you need to do that we all avoid far too often." - Sebastian Rusk
• “So I can't do the things that I love within the confines of your organization, then I'm not going to be able to be successful for your organization. So for anyone out there that's kind of been out of the game, look, this is the first job that I take in seven years. and you're never too old to be unhirable.” - Carlos Gil
• “So if there's anything I have to say to just wrap a bow on, it's just feedback is a gift. good, bad, or indifferent, take it, use it, and keep moving forward.” - Carlos Gil

==========================

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Schedule a Free Podcast Strategy Call TODAY!

PodcastLaunchLabNow.com

==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

Carlos Gil

Instagram: https://www.instagram.com/carlosgil83/

Facebook: https://www.facebook.com/TheCarlosGil/

LinkedIn: https://www.linkedin.com/in/carlosgilonline/

==========================

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In episode thirty-four of Podcasts Suck, Sebastian Rusk discusses podcast formats and the benefits of choosing an interview format, solo episodes, or a hybrid model. Sebastian also shares insights on why interviewing people can help build relationships and grow your business, while also emphasizing the importance of consistent social media content.

Tune in to learn more about the different podcast formats, the benefits of each, and why getting started is the most important step in your podcasting journey.

TIMESTAMPS

[00:03:30] Hybrid Podcast Formats.

[00:04:45] Podcast Interview Strategies.

[00:10:26] Choosing Podcast Format.

QUOTES

• "The only way to get good at interviewing people is to interview people."
• "You're never going to be ready. You're never going to have it budgeted. You're never, that's never going to happen. You do got to just start."

==========================

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Schedule a Free Podcast Strategy Call TODAY!

PodcastLaunchLabNow.com

==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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In episode thirty-three of Podcasts Suck, Sebastian Rusk discusses a unique approach to podcast advertising and sponsorships, focusing on creating opportunities for solopreneurs and small businesses to monetize their podcasts.

Tune in to discover how to grow your podcast without getting bogged down by traditional metrics!

TIMESTAMPS

[00:00:59] Podcast Advertising and Sponsors.

[00:04:59] Monetizing Podcast Through Sponsorship.

[00:09:27] Monetizing Podcasts for Beginners.

[00:12:01] Podcasts and Starting One.

QUOTES

• “If you're willing to create a sponsor and advertising solution for people that you know, like, and trust, and that know, like, and trust you, I'm talking about people that like your work, believe in your work, believe in what you're doing."
• “This day and age is a very exciting time to be alive. In this day and age, you can offer a tremendous amount of value to a potential sponsor and advertiser for your podcast. And you don't need to be one of the big guys. You can be the little guy just getting started. You just have to have a vision you have to believe in what you're doing and you have to be able to bring it to the right people. Get it in front of the right people who are actually fit to sponsor and support your show. You've got to create a win-win solution.”
• “So there's a lot of opportunity out there for podcast sponsorships and advertising. You've got to make up, your own rules and you've got to go out there and identify people that are a fit for what you want to do. And they can actually see your vision for the podcast sponsorship questions, thoughts, ideas, concerns about this episode or any episode.”

==========================

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Schedule a Free Podcast Strategy Call TODAY!

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==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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In episode thirty-two of Podcasts Suck, Sebastian Rusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast.

Tune in for insights on utilizing podcasting to make an impact on your business and brand, and generate sales.

TIMESTAMPS

[00:01:33] Leveraging a Podcast for Business.

[00:04:47] Starting a Podcast Benefits.

[00:09:26] Podcast Guest Outreach Strategies.

[00:14:24] Podcasts as Lead Generation.

[00:18:14] Are There Too Many Podcasts?

[00:23:15] Why Podcasts are Important.

In this episode, Sebastian Rusk emphasizes the importance of inviting individuals who align with your target audience to be guests on your podcast. This approach allows you to learn more about the guest, their business, and their needs, laying the foundation for a potential business partnership.

Overall, the episode underscores the transformative potential of starting a podcast for a business. By leveraging the podcast as a tool for relationship-building, content creation, and lead generation, businesses can not only expand their reach but also drive tangible results in terms of new relationships, business growth, and increased sales.

QUOTES

• "You're trying to remain top of mind and top of mind means that you're showing up in the newsfeed every single day, seven days a week with a piece of content relevant to what you do, relevant to what you're passionate about, relevant to your expertise, relevant to things that you want to talk about and you want to share with the world."
• "I hear it more times than not,’ Sebastian, we don't care if the podcast ever generates a dollar for us.’ That's not what it's for. It's for us to provide value to our existing community. It exists for us to be able to create content and extend our content strategy further than where it is right now."
• "Either way, your podcast strategy should have some sort of contributing factor included in it that helps your business grow. Whether it's content, whether it's relationships, whether it's generating new business and sales, whether it's recruiting, whether it's D, all of the above. Starting a podcast will radically change your life and your business if you let it."

==========================

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==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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In episode thirty-one of Podcasts Suck, Sebastian Rusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating engaging content.

Join Sebastian as he shares his expertise and encourages listeners to step into a new version of themselves through the power of podcasting.

TIMESTAMPS

[00:02:24] Podcasting Can Change Lives.

[00:06:50] Overcoming Career Uncertainty.

[00:08:37] Personal Branding and Reputation.

[00:11:45] Discovering the Power of Podcasting.

[00:15:48] “Yes, You Can” Mindset.

[00:20:22] Choosing a Podcast Name.

[00:24:47] Podcast Cover Art Design.

[00:26:00] Travel-Friendly Podcast Microphone.

[00:30:38] Podcast Interview Challenges.

[00:31:41] Slow Down for Success.

[00:36:05] Podcast Content Repurposing Strategies.

[00:39:34] Bulk Recording for Sustainability.

[00:41:10] Launching a Podcast in 90 days.

[00:44:51] Launching a pPodcast with VA Support.

In this episode, Sebastian Rusk stresses the importance of utilizing a podcast to generate a variety of micro-content pieces that can be shared across social media platforms. He points out that a single podcast episode can be repurposed into five to ten pieces of micro-content, including micro-videos, reel content, audiograms, and promo images.

Furthermore, Sebastian emphasizes the importance of strategic marketing tactics, such as appearing as a guest on other podcasts, sharing guest episodes, and running ads to promote micro-content. By implementing these strategies, podcasters can expand their reach, attract new listeners, and boost engagement on social media platforms.

QUOTES

• "Stuck is a choice and a mindset. Massive action solves a lot of that, it really does."
• "I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go, wow, I didn't even know that was possible, that's what really gets me going."
• "You gotta go in there and change some colors and fonts around and whatnot, but it's not going to be better than getting a professional to actually do it where it looks clean, presentable, and attractive."

==========================

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==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

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