Podcast Talent Coach By cover art

Podcast Talent Coach

By: Erik K. Johnson
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  • Summary

  • If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.
    2024 Erik K. Johnson
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Episodes
  • Building Your Virtual Events With Janelle Anderson – PTC 492

    Building Your Virtual Events With Janelle Anderson – PTC 492
    May 11 2024
    To make your impact on the world, you need attention, authority and influence. A great way to create that rapport is through virtual events. PROMOTE THE EVENTS You can promote your virtual events with your podcast. At the virtual event, you can get closer to your audience, build stronger relationships, and demonstrate your expertise. To be an influencer, increase your visibility. Virtual events are any online gathering that allows you to present to a crowd and move a room. Some of the most common virtual events include webinars and summits. You can also create workshops, VIP days, masterclasses, networking events, 3-day events, meet-ups, online conferences, and a variety of other gatherings. On your podcast, you can discuss the transformation people will experience at your event. Then, make the invite. At the event, deliver value, help people get results, and make an offer to them. BEST EVENTS STRUCTURE There are three things your participants should receive at your events. First, they need to receive your training. Teach them something that will help them solve a problem. Next, they need to do something. This could be homework during a 3-day event or simply generating ideas during a webinar. Get your participants to take a step forward. Finally, participants of the events need to share. They could share the ideas they just generated in the chat during a webinar. During 3-day events you can put them into breakout rooms to share with each other. Sharing makes the doing real. This is similar to sharing goals. Studies show that when you share goals, you are more likely to achieve those goals. Learn, do and share is an effective structure of all great events. POWER OF EVENTS There are many benefits to doing live events. Events give you more face time with your prospects. You can build stronger relationships and rapport as part of the sales process. They get to know you better. These events let you learn more about your prospect and their challenges. The more they do and share during the events, the more you discover how you can help them. It is powerful market research. Events allow you to make more offers to your prospects. These people are spending good time with you. If you've built your structure properly, you are providing great value. Now you can offer them the next step with you. Finally, events give you more visibility. You gain by the visibility of promoting the event. There is benefit by the visibility you get during the event. And then you can benefit by continuing the discussion online with participants after the events. MY EVENTS When it comes to building my events, I learned by watching those already conducting successful events. By participating in and helping with their events, I learned what worked and what didn't. I discovered what I should do and what I should avoid. To make my events successful, I tried to find those who already had authority and influence in their niche. Then, I offered to help them with their events for free. I just wanted to be close enough to learn. Today I conduct a variety of events including summits, workshops, 3-day events, masterminds and more. It has been a powerful way to build my authority and influence. It can help you as well. EVENTS WITH JANELLE ANDERSON Today, I've invited events expert Janelle Anderson on the show to help us learn how to create our own powerful event. Janelle Anderson is known as the Speaking Confidence Coach for coaches. She is a Certified Professional Coach, author, and renowned speaker. Janelle is on a mission to empower coaches to launch on a strong foundation of clear messaging aimed at the audience most aligned with their passions and strengths. She helps coaches grow their business through masterful speaking and storytelling with her business, Emerging Life Coaching. Her latest event is the Art of Influence Summit where I'm proud to be a speaker. Enjoy my conversation with Janelle Anderson. GET STARTED Get started with your events today. Join us for the free training coming up May 21st at 6pm ET/3p PT. It will show you how to create, host and run simple, profitable and virtual events. You can get registered at www.PodcastTalentCoach.com/virtualevents. Build your virtual events to grow your authority and influence in your niche. Janelle and I look forward to seeing you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    45 mins
  • How to Book Big Guests and Other Answers – PTC 491

    How to Book Big Guests and Other Answers – PTC 491
    May 4 2024
    INTERVIEW GUESTS AND MORE Podcasters have been hitting me up with great questions looking for answers. Today we talk about booking big name guests and demonstrating your expertise during interviews without talking the spotlight from your guests. We will also answer questions about bringing energy to your podcast, podcasting 2.0, and the pros and cons of joining a podcast network. If you have a question you'd like me to answer, email me at coach@podcasttalentcoach.com. PASSION AND ENERGY I remember you always said to be authentic. And I’m doing just that. However, I feel that I lack energy. I certainly don’t feel like I’m boring. And the stats are showing it. Something inside of me keeps telling me that I shouldn't decide how exciting I sound, it’s my audience that will decide that. How do I overcome the need to feel that I need to bring the energy like John Lee Dumas but I’m afraid I will sound like a rodeo cowboy? I just want to be me. -Edwin Soler – Closing the 18 Inch Gap TWO DIFFERENT THINGS Passion and energy are two different things. You don’t need to be JLD wild to have passion. When I hear you talking about the people you help or the struggles you’ve encountered at your last job, you get passionate. That doesn’t mean you are overly energetic. You definitely do NOT want to sound like a bad wedding DJ or some horrible car lot commercial. People can easily identify fake energy. It's like a fake smile. Faking it will blow any trust you've developed with your audience. But being authentic will endear you to your audience. Authenticity is being real and revealing things about yourself. Being authentic is about stirring emotion. Think of a suspense thriller you've seen. These movies aren't over the top enthusiastic. However, I would argue they have a lot of energy. Suspense thrillers have you sitting on the edge of your seat with a knot in your stomach wondering what will happen next. Don't confuse sounding exciting with being exciting. BRING YOUR PASSION As you approach your podcast, be passionate about the topics you select. Smile a bit, and let the audience feel your enthusiasm for the content. It is similar to reading a story to your audience versus telling them a story. Reading the story to the audience doesn't have the same excitement and connection. When you deliver your content, vary your inflection a little. Stir different emotions throughout the content. Make them smile a bit. Get them choked up. Surprise them. Get under their skin and annoy them a little. Above all, let your audience get to know you. When you stir emotion and you talk about content that is interesting to you, I have no doubt you’ll be authentic, energetic, and enthusiastic. CONNECTING WITH GUESTS What are some good strategies to attract and connect with celebrities to appear as guests on my podcast? My podcast is "Cancer and Comedy: Healing Through Hope and Humor" and can be found at cancerandcomedy.com. I'm looking to have guests who are entertainers and other public figures who have faced cancer and have a story to tell of how they overcame their circumstances to have success. Two examples of dream guests would be Michael J. Fox and his Parkinson's Foundation and SNL performer Vanessa Bayer who overcame Leukemia. -Brad Miller – Cancer and Comedy WHO DO YOU KNOW For really big stars, reach out to their publicist. I Googled Michael J. Fox publicist and found Sharron Elkabas and her phone number. A quick search of the publicists for stars will help you get started. You might also consider a subscription to IMDb Premium. The cost is $12.50/month when you buy an annual subscription. That membership will give you contact info to most representatives. When you are reaching out to people to appear on your show, lead with what's in it for them. How will the guest benefit by being on your show? You might start with people who have something to promote, like a book or new movie. They have a bigger incentive to make appearances. PAMPER THE AGENT OF THE GUESTS Next, take great care of their handler. That might be their manager, agent, publicist or assistant. Make sure you give amazing service to the person who serves as your contact. Make it super easy for them to get their client on your show. Finally, ask for referrals. Tell the guest and their agent that you are always looking for great guests who have a story to tell. Then ask who they know. Asking for referrals is tricky. You don't want to ask "Do you know anyone?" It is too easy to say "no". You want to ask, "Who do you know?" This requires an answer. You can also ask for referrals from people in your network. Tell everyone you know that you are looking for guests. Be clear exactly who you'd like. Then ask, "Who do you know?" At the end of the day, you might not start with Michael J. Fox. But you can sure work up to that interview. We are in a connected world that has reduced the six degrees of separation to just a few. Each time you ask for a ...
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    36 mins
  • Jill Lublin on Guerrilla Publicity – PTC 490

    Jill Lublin on Guerrilla Publicity – PTC 490
    Apr 27 2024

    USING PUBLICITY TO GROW YOUR AUDIENCE

    To grow your audience, you need to consistently attract new listeners. Marketing your podcast requires publicity and public relations.

    YOUR PUBLICITY

    Publicity is defined as notice or attention given to someone or something by the media.

    Getting on other podcasts could be considered publicity. You're leveraging media to draw attention to you and your show.

    The average podcast listeners consumes around 8 different podcasts each week. To draw attention to your show, get on other podcasts.

    But you can also use other media as well.

    My client Greg Payne hosts the Cool Grandpa podcast where he helps grandfathers connect to their grandchildren in more powerful ways.

    Greg was featured in an article in the New York Times. His monthly downloads doubled overnight.

    That New York Times article led to another article in the Atlanta Journal-Constitution newspaper.

    Get outside of your insulated circle and find other media who can highlight you.

    THE ART OF PUBLIC RELATIONS

    Public relations is defined as the state of the relationship between the public and a company or other organization or a famous person.

    Use publicity to improve your public relations.

    You know I'm big on relationships. The rapport you're building is the foundation of all sales.

    There are a variety of ways to let people get to know you and build those relationships.

    Getting interviewed on other podcasts is my favorite way. But you can also share your story in newspaper interviews, magazine articles, blog features, Facebook lives, YouTube video interviews, and any other opportunity you can find to get in front of your ideal target listeners.

    MAKE IT EASY

    To get others to interview you, make it easy. Post your speaker sheet on your website for easy access. You can see my speaker sheet on my website at www.PodcastTalentCoach.com/speaker.

    When people are interested in interviewing you, direct them to your speaker sheet. This will contain how they will benefit by interviewing you. It also lists the best ways to contact you.

    A speaker sheet helps you appear professional and organized. It will make it easier for people to contact you for publicity.

    I'm always looking for opportunities to be interviewed. If you would like to have me on your show, let's see if we can find a time to make that work.

    Email me at coach@podcasttalentcoach.com and let's make it happen.

    JILL LUBLIN

    To help you with your publicity and public relations, I'd like to share this interview I did with Jill Lublin.

    Jill is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the host of the "Jill Lublin Show" and author of 4 Best Selling books. Her latest book, Profit of Kindness went #1 in four categories.

    Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.

    To make an even bigger impact, Jill also leads a conscious kindness community.

    Enjoy my conversation with Jill Lublin.

    Such a great conversation with Jill Lublin. You can grab her free publicity action guide at www.PodcastTalentCoach.com/jill.

    Grow your audience by getting in front of new listeners. Find new people you can invite into your audience. Get started this week.

    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    40 mins
Leadership Economics
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