Episodes

  • Building Your Virtual Events With Janelle Anderson – PTC 492

    Building Your Virtual Events With Janelle Anderson – PTC 492
    May 11 2024
    To make your impact on the world, you need attention, authority and influence. A great way to create that rapport is through virtual events. PROMOTE THE EVENTS You can promote your virtual events with your podcast. At the virtual event, you can get closer to your audience, build stronger relationships, and demonstrate your expertise. To be an influencer, increase your visibility. Virtual events are any online gathering that allows you to present to a crowd and move a room. Some of the most common virtual events include webinars and summits. You can also create workshops, VIP days, masterclasses, networking events, 3-day events, meet-ups, online conferences, and a variety of other gatherings. On your podcast, you can discuss the transformation people will experience at your event. Then, make the invite. At the event, deliver value, help people get results, and make an offer to them. BEST EVENTS STRUCTURE There are three things your participants should receive at your events. First, they need to receive your training. Teach them something that will help them solve a problem. Next, they need to do something. This could be homework during a 3-day event or simply generating ideas during a webinar. Get your participants to take a step forward. Finally, participants of the events need to share. They could share the ideas they just generated in the chat during a webinar. During 3-day events you can put them into breakout rooms to share with each other. Sharing makes the doing real. This is similar to sharing goals. Studies show that when you share goals, you are more likely to achieve those goals. Learn, do and share is an effective structure of all great events. POWER OF EVENTS There are many benefits to doing live events. Events give you more face time with your prospects. You can build stronger relationships and rapport as part of the sales process. They get to know you better. These events let you learn more about your prospect and their challenges. The more they do and share during the events, the more you discover how you can help them. It is powerful market research. Events allow you to make more offers to your prospects. These people are spending good time with you. If you've built your structure properly, you are providing great value. Now you can offer them the next step with you. Finally, events give you more visibility. You gain by the visibility of promoting the event. There is benefit by the visibility you get during the event. And then you can benefit by continuing the discussion online with participants after the events. MY EVENTS When it comes to building my events, I learned by watching those already conducting successful events. By participating in and helping with their events, I learned what worked and what didn't. I discovered what I should do and what I should avoid. To make my events successful, I tried to find those who already had authority and influence in their niche. Then, I offered to help them with their events for free. I just wanted to be close enough to learn. Today I conduct a variety of events including summits, workshops, 3-day events, masterminds and more. It has been a powerful way to build my authority and influence. It can help you as well. EVENTS WITH JANELLE ANDERSON Today, I've invited events expert Janelle Anderson on the show to help us learn how to create our own powerful event. Janelle Anderson is known as the Speaking Confidence Coach for coaches. She is a Certified Professional Coach, author, and renowned speaker. Janelle is on a mission to empower coaches to launch on a strong foundation of clear messaging aimed at the audience most aligned with their passions and strengths. She helps coaches grow their business through masterful speaking and storytelling with her business, Emerging Life Coaching. Her latest event is the Art of Influence Summit where I'm proud to be a speaker. Enjoy my conversation with Janelle Anderson. GET STARTED Get started with your events today. Join us for the free training coming up May 21st at 6pm ET/3p PT. It will show you how to create, host and run simple, profitable and virtual events. You can get registered at www.PodcastTalentCoach.com/virtualevents. Build your virtual events to grow your authority and influence in your niche. Janelle and I look forward to seeing you there. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    45 mins
  • How to Book Big Guests and Other Answers – PTC 491

    How to Book Big Guests and Other Answers – PTC 491
    May 4 2024
    INTERVIEW GUESTS AND MORE Podcasters have been hitting me up with great questions looking for answers. Today we talk about booking big name guests and demonstrating your expertise during interviews without talking the spotlight from your guests. We will also answer questions about bringing energy to your podcast, podcasting 2.0, and the pros and cons of joining a podcast network. If you have a question you'd like me to answer, email me at coach@podcasttalentcoach.com. PASSION AND ENERGY I remember you always said to be authentic. And I’m doing just that. However, I feel that I lack energy. I certainly don’t feel like I’m boring. And the stats are showing it. Something inside of me keeps telling me that I shouldn't decide how exciting I sound, it’s my audience that will decide that. How do I overcome the need to feel that I need to bring the energy like John Lee Dumas but I’m afraid I will sound like a rodeo cowboy? I just want to be me. -Edwin Soler – Closing the 18 Inch Gap TWO DIFFERENT THINGS Passion and energy are two different things. You don’t need to be JLD wild to have passion. When I hear you talking about the people you help or the struggles you’ve encountered at your last job, you get passionate. That doesn’t mean you are overly energetic. You definitely do NOT want to sound like a bad wedding DJ or some horrible car lot commercial. People can easily identify fake energy. It's like a fake smile. Faking it will blow any trust you've developed with your audience. But being authentic will endear you to your audience. Authenticity is being real and revealing things about yourself. Being authentic is about stirring emotion. Think of a suspense thriller you've seen. These movies aren't over the top enthusiastic. However, I would argue they have a lot of energy. Suspense thrillers have you sitting on the edge of your seat with a knot in your stomach wondering what will happen next. Don't confuse sounding exciting with being exciting. BRING YOUR PASSION As you approach your podcast, be passionate about the topics you select. Smile a bit, and let the audience feel your enthusiasm for the content. It is similar to reading a story to your audience versus telling them a story. Reading the story to the audience doesn't have the same excitement and connection. When you deliver your content, vary your inflection a little. Stir different emotions throughout the content. Make them smile a bit. Get them choked up. Surprise them. Get under their skin and annoy them a little. Above all, let your audience get to know you. When you stir emotion and you talk about content that is interesting to you, I have no doubt you’ll be authentic, energetic, and enthusiastic. CONNECTING WITH GUESTS What are some good strategies to attract and connect with celebrities to appear as guests on my podcast? My podcast is "Cancer and Comedy: Healing Through Hope and Humor" and can be found at cancerandcomedy.com. I'm looking to have guests who are entertainers and other public figures who have faced cancer and have a story to tell of how they overcame their circumstances to have success. Two examples of dream guests would be Michael J. Fox and his Parkinson's Foundation and SNL performer Vanessa Bayer who overcame Leukemia. -Brad Miller – Cancer and Comedy WHO DO YOU KNOW For really big stars, reach out to their publicist. I Googled Michael J. Fox publicist and found Sharron Elkabas and her phone number. A quick search of the publicists for stars will help you get started. You might also consider a subscription to IMDb Premium. The cost is $12.50/month when you buy an annual subscription. That membership will give you contact info to most representatives. When you are reaching out to people to appear on your show, lead with what's in it for them. How will the guest benefit by being on your show? You might start with people who have something to promote, like a book or new movie. They have a bigger incentive to make appearances. PAMPER THE AGENT OF THE GUESTS Next, take great care of their handler. That might be their manager, agent, publicist or assistant. Make sure you give amazing service to the person who serves as your contact. Make it super easy for them to get their client on your show. Finally, ask for referrals. Tell the guest and their agent that you are always looking for great guests who have a story to tell. Then ask who they know. Asking for referrals is tricky. You don't want to ask "Do you know anyone?" It is too easy to say "no". You want to ask, "Who do you know?" This requires an answer. You can also ask for referrals from people in your network. Tell everyone you know that you are looking for guests. Be clear exactly who you'd like. Then ask, "Who do you know?" At the end of the day, you might not start with Michael J. Fox. But you can sure work up to that interview. We are in a connected world that has reduced the six degrees of separation to just a few. Each time you ask for a ...
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    36 mins
  • Jill Lublin on Guerrilla Publicity – PTC 490

    Jill Lublin on Guerrilla Publicity – PTC 490
    Apr 27 2024

    USING PUBLICITY TO GROW YOUR AUDIENCE

    To grow your audience, you need to consistently attract new listeners. Marketing your podcast requires publicity and public relations.

    YOUR PUBLICITY

    Publicity is defined as notice or attention given to someone or something by the media.

    Getting on other podcasts could be considered publicity. You're leveraging media to draw attention to you and your show.

    The average podcast listeners consumes around 8 different podcasts each week. To draw attention to your show, get on other podcasts.

    But you can also use other media as well.

    My client Greg Payne hosts the Cool Grandpa podcast where he helps grandfathers connect to their grandchildren in more powerful ways.

    Greg was featured in an article in the New York Times. His monthly downloads doubled overnight.

    That New York Times article led to another article in the Atlanta Journal-Constitution newspaper.

    Get outside of your insulated circle and find other media who can highlight you.

    THE ART OF PUBLIC RELATIONS

    Public relations is defined as the state of the relationship between the public and a company or other organization or a famous person.

    Use publicity to improve your public relations.

    You know I'm big on relationships. The rapport you're building is the foundation of all sales.

    There are a variety of ways to let people get to know you and build those relationships.

    Getting interviewed on other podcasts is my favorite way. But you can also share your story in newspaper interviews, magazine articles, blog features, Facebook lives, YouTube video interviews, and any other opportunity you can find to get in front of your ideal target listeners.

    MAKE IT EASY

    To get others to interview you, make it easy. Post your speaker sheet on your website for easy access. You can see my speaker sheet on my website at www.PodcastTalentCoach.com/speaker.

    When people are interested in interviewing you, direct them to your speaker sheet. This will contain how they will benefit by interviewing you. It also lists the best ways to contact you.

    A speaker sheet helps you appear professional and organized. It will make it easier for people to contact you for publicity.

    I'm always looking for opportunities to be interviewed. If you would like to have me on your show, let's see if we can find a time to make that work.

    Email me at coach@podcasttalentcoach.com and let's make it happen.

    JILL LUBLIN

    To help you with your publicity and public relations, I'd like to share this interview I did with Jill Lublin.

    Jill is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the host of the "Jill Lublin Show" and author of 4 Best Selling books. Her latest book, Profit of Kindness went #1 in four categories.

    Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media.

    To make an even bigger impact, Jill also leads a conscious kindness community.

    Enjoy my conversation with Jill Lublin.

    Such a great conversation with Jill Lublin. You can grab her free publicity action guide at www.PodcastTalentCoach.com/jill.

    Grow your audience by getting in front of new listeners. Find new people you can invite into your audience. Get started this week.

    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    40 mins
  • Is Content Really King? – PTC 489

    Is Content Really King? – PTC 489
    Apr 20 2024
    CONTENT ISN'T KING It is often said that content is King. That isn't necessarily true. Content by itself won't gain you an audience. Content isn't King. Great content is King. Anybody can copy information. Your content needs to be infused with story and personality to really connect with listeners. To help you create more powerful interviews, grab my list of "17 of the most Powerful Podcast Interview Questions Ever". It is a free download you can get at www.PodcastTalentCoach.com/interview. BE UNIQUE It really hit me one time when I was interviewing a musician on the air. I won't mention his name, because he called me out right there in the middle of the interview. Before our conversation, I went online and read his bio. I went through the news release they sent me about the new album and the tour. Once the interview began, I felt pretty good. We were rolling along with the standard questions and he was giving the standard answers. In what city will the tour start? When does the album come out.? What can we expect when you roll through here? Then I asked him a question about a detail in his bio. I though it was something unique. But he said, "Well, I see somebody read my bio." That's when I realized I couldn't just ask typical questions and get typical answers. To create great interviews, I needed to get my guests to tell great stories. Everything I was doing to this point was simply a derivative of someone else. I was a cliché, a poor knock off. Why would anyone listen to me when they could get the same thing by listening a variety of other interviews with the same guest? From there, I took my original content and made it great. CONTENT WITH STORIES Later in my career I was interviewing Preston Brust of the country band LOCASH. He and Chris Lucas had been working hard for years writing songs for themselves and others while also recording and touring. LOCASH had a few different record deals, but had never had that big hit they needed to break through. Other artists were recording songs the two had written, but none of those had hit either. In 2011, country superstar Keith Urban not only decided to record a song written by Preston and Chris, but he was going to release it as a single. When I was talking with Preston, I asked him what it felt like when he got the call that Keith Urban was releasing their song. Here is what he said. "Things weren't going so good. I get this phone call. I'm in the backseat of my friends car and I get this phone call and it sounded like something was wrong. And he says, 'I'm sitting next to Keith Urban and he just told me that 'You Gonna Fly' is going to be his next single, and he's releasing it next week.' And I literally had them stop the car and I got out of the car and I just let out this yell. It just felt like I'm back." They were back. That song went to number one on the country charts. Preston and Chris then wrote a hit for Tim McGraw and eventually a top 5 hit for themselves. I guarantee that question about how it felt to get that call hasn't been asked many times if ever of Preston. We created such a relationship over the years that he still texts me. They just finished their latest song called "Hometown Home" and he sent me the early version. That kind of relationship doesn't happen with typical questions and standard answers. Your audience also isn't attracted to typical interviews. Be different. BE YOURSELF Over the years, my style and content developed. I became myself. That is when my show became #1. My content was original and fresh. Nobody else was doing it. If your content isn't great, nothing else matters. The production of your podcast could be the best available. You could have all the bells and whistles available in your studio, including the best mic. The marketing of your podcast could incredibly creative and unique. However, if the content is average, no one will care. Don't simply go through the motions creating your content. Find a unique angle. Your take on the subject should be interesting. Make your content stand out using stories, creativity, and personal revelation. Content won't attract an audience unless it is great content. When your content is great, you become king. Make it happen. There are four key areas of focus when creating great content and tightening up your show. 1. BE ORIGINAL Old-timey radio would say, "Hello Everybody in Radioland!" You're not an announcer talking to a group. Be a person talking to another person. To be engaging, you need to be human. You need to be yourself. As you record your podcast, use your natural voice and your own words. Individuals who are new to broadcasting tend to want to sound like their broadcasting idols. They try to imitate those they have heard on the radio with their voice and clichés. Unfortunately, new broadcasters tend to sound as if they are using scripted drivel done in some character voice that is forced and unnatural. You don’t need to sound like Wolfman Jack, Howard Cosell, Don ...
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    34 mins
  • Connecting With Your Personality – PTC 488

    Connecting With Your Personality – PTC 488
    Apr 13 2024
    PEOPLE STAY FOR YOUR PERSONALITY People come for your content. They stay because of your personality. We have heard it so often. People do business with those they know, like and trust. It's all about building rapport. People like you and fall in love with you because of your personality and story. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience. This particular session will help you develop your personality and begin building powerful relationships with your audience. YOUR UNIQUE STYLE And what I want to help you do in this session is really get clear on your personality. Your personality is your unique style. A lot of people think personality means I need to be funny or I need to be over the top, I need to be this big, boisterous, iconic personality. Personality just means you're uniquely you. It it's what makes you different from everybody else. There are 4 or 5 characteristics that you possess that people love about you. Listeners may say things like I love how warm she is, or I love how inviting he is. I love how he listens. I love how attentive he is. He's always able to distill my problems down to 1 or 2 sentences. I love how he makes me laugh, or I love how she makes me smile when she walks in the room. There are plenty of characteristics that you can have that make you uniquely you and why people love you. I want to help you figure out how to bring more of that into your content. Your personality is what keeps people coming back week after week and episode after episode. Your personality is why people fall in love with you. The content gets listeners to come. Your personality gets them to stay. NOT JUST CONTENT ALONE If you rely only on content, you're a commodity. I can get content anywhere. Not only on other podcasts, but I can get content in books and blogs and websites and videos and everywhere else. However, I can't get you anywhere else other than your show. So if you think of various subjects like cooking, how many cooking shows are there? How many cooking channels are there? And politics... everybody is talking politics these days. Anybody can interview celebrities and athletes. What makes these shows different? What makes the cream of the crop rise to the top? It's all of their personality. If you think of somebody like Rachael Ray, she doesn't have a background as a culinary chef. She's just a mom that gets in the kitchen and makes up easy stuff for her family to eat. And, women love her for it. Rush Limbaugh took political talk and really brought back AM radio by adding his personality into it and adding a little humor into it. He added his sarcasm and his wit. Rush was also incredibly knowledgeable about the subject matter. So many people try to copy Rush, but they can't because they can't copy Rush's personality. OPRAH'S PERSONALITY It is the same thing with Oprah Winfrey. Oprah, Sally Jesse Raphael, and Phil Donahue. Every channel had one of those talk shows on it where it was sensationalism. It was tabloid sort of conversation. They were all doing the exact same thing. Oprah decided she didn't want do the exact same thing. She wanted to do a show her way and talk to people that interested her. Oprah wanted to talk about things that are meaningful, not only to her, but to her audience, to the women who were watching every day. And so she talked started talking about weight loss and started talking about the books that she loved, and she started talking about all of those things. Next thing you know, Oprah rises above all the rest, and Oprah becomes Oprah instead of Oprah Winfrey. It's how she became who she is, because she stopped trying to be like everybody else and started being herself. Oprah started being her authentic self. BOB COSTAS I watched Bob Costas. Bob is so knowledgeable about the sports, especially baseball. When you would watch Bob interview somebody, Bob's questions were often longer than the answers that his guests gave, because Bob knew so much. Unfortunately, when he tried to do his late night talk show, Bob's questions were way too long and his talk show didn't survive. But Costas was a great sportscaster and a great broadcaster, because he brought things out of the people he would interview. He knew so much about his guests and topic and had such a passion for it, and he let that come forward. And that's what makes great broadcasters. When you hear a great play-by-play guy, they're unique because they're bringing their personality into it. All these other guys that try to copy that individual and it doesn't work. The copycats aren't unique, and they don't rise to the top. There are very few great play-by-play guys because the greats are uniquely themselves, and that's what I want you to bring to your show. Bring uniquely you in there. CONTENT FILTER Once you've defined your ...
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    32 mins
  • Marc Mawhinney – The JV Partnership – PTC 487

    Marc Mawhinney – The JV Partnership – PTC 487
    Apr 6 2024
    When it comes to growing your podcast and building your business, a joint venture partnership is a powerful way to find success. Many people view a JV partnership in a very simplistic way. The most common JV partnership is an agreement to promote a product or service in exchange for an affiliate commission. But, there are many other ways to leverage a JV partnership. Why would people want to promote you? This is a common question, especially if you have a small audience or small email list. There are various reasons, and money is only one of them. PARTNERSHIP FOR MONEY Money is surely one motivation for promotion. This is what most people think of when they hear JV partnership. In this agreement, you would provide your promotional partner an affiliate link through your system like ThriveCart. You can see the power of ThriveCart at www.PodcastTalentCoach.com/ThriveCart. Your partner promotes your offer using their affiliate link. When their audience makes a purchase through your link, your partner earns a commission on the sale. You can also created a simple referral system if you're a coach. In this system, your partner would send an introductory email to you and the person they are referring to you. If that person signs up for your coaching, you can pay your referral partner a referral fee. This method requires a little more manual work, but you don't need a lot of software to help you set it up. Just track it with a spreadsheet. YOUR FRIENDS AND FAMILY The second reason people would promote you is because they love you. Your friends and family would be willing to promote you, because they want to see you succeed. Reach out to the people you know who also know others who could be your ideal client. Ask if they will help you spread the word. YOUR CONTENT People may want to promote you, because they love what you do. Your superfans love to be part of a winning team. When Alex Hormozi launched his new book “$100M Leads”, he had thousands of people promoting him. These people received a bonus chapter of the book when they hit a threshold. Alex's partners weren't in it for the money. They just loved what Alex teaches and wanted to be part of something exciting. He simply empowered his superfans to spread the word. PARTNERSHIP SWAPS The next reason people might promote you is for exchange of promotions. Partners will often promote you in exchange for promoting them. Sometimes, your list isn't big enough to match your partner's list. How can you give equal exchange? My tech guy wanted to be part of an AI summit. Unfortunately, he didn't have an email list largest enough to qualify. My tech guy came to me and offered some services in exchange for using my list. I will email about the summit to fulfill his obligation to the summit. In exchange, I will receive some tech work. He will promote the summit. In exchange, he will get exposure to the summit audience to promote his services. Get creative with your partnerships. ASSOCIATION PARTNERSHIP That other reason people might promote you is for association. These people may want to gain the credibility just by being associated with you. I volunteered as the Dean of Podcasting in Dan Miller's 48 Days Eagles community. I happily offered value in the community and promoted it whenever I could. The biggest benefit I received was being associated with Dan. He was a great man, and I was honored to be part of his world. Find people who want to be in your world. WAYS TO PROMOTE There are a variety of ways people can promote you and you can promote others when you create a partnership. The easiest way is to feature them on your podcast and get on their show. This is the best way to grow your audience. Podcast listeners listen to podcasts. Get on other shows. Cross promotion is the second way to promote each other. This can be in exchange for money as described before. It could also be simple exposure. In a cross-promotion, I could mail your lead magnet offer to my email list. In exchange, you could email my offer to your list. No money exchanges hands. It's a simple promotion. Next, you could use gift giveaways in your partnership. A giveaway is a collection of gifts contributed by a group of experts. Each expert emails their list a link to the giveaway for the free gifts. As people visit the giveaway page, the giveaway host grows her list by people opting in for the giveaway. Contributors grow their email lists by people opting in for their gift. Many times there is a fee to participate in a giveaway. It is nominal, but usually worth it to grow your email list. I love using summits as a way to create partnerships. This is like a series of webinars centered around a theme, but each expert doesn't sell anything. They simply offer free gifts to build their email lists. Live events can also be used in a partnership. This is similar to a summit. It's just live. You can appear on my stage in exchange for a fee or promoting the event. UNIQUE JV PARTNERSHIP At my Podcast ...
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    51 mins
  • The Business Is Marketing – PTC 486

    The Business Is Marketing – PTC 486
    Mar 30 2024
    Your great content will only get you so far. You need to master marketing in order to succeed. It's not just marketing your business. You also need to grow your podcast with powerful marketing. It all works as a system. I recently spoke with a few podcasters on the verge of throwing in the towel and ending their podcast. However, I've had a few conversations with other podcasters who are doubling down and going all in. The difference between the two groups is marketing. To build a successful podcast, lean into your marketing. THE ROI The first podcaster, let's call her Anne to protect her identity. She is frustrated by the perceived lack of return on investment. Ann told me, "Although I love podcasting, I am not sure I can justify the investment of time and money for the ROI that I am receiving right now in leads and revenue. I am just not seeing that things will shift soon enough and I know it's a long game. I haven't decided yet if I am pausing the show or going to do seasons or how I am moving forward but I know I need to step back from everything and reevaluate." This is common in all podcasting. There is an old saying in the advertising world. It is to marketing pioneer John Wanamaker. He is quoted as saying, "Half the money I spend on advertising is wasted. The trouble is I don't know which half." Marketing is cumulative. Each piece add to the next. Business owners want to believe if they run an ad on Facebook, it immediately generates a sale. That isn't how marketing works. THE SUM OF THE PARTS Here is an example of how your marketing might work. Your ideal client will hear you mentioned on another podcast. Awareness has begun. She hears you interviewed on another podcast. Now she might think hmm, that brand sounds familiar. When she next sees you on a summit, familiarity starts to set in. She might download your lead magnet. Next she might see your logo as a sponsor of an event. That triggers memory of the lead magnet that she digs up to review. Your lead magnet gets her to check out your podcast. She listens to a few episodes and starts to understand what you do. Finally, she comes across your Facebook ad. She clicks the ad and takes action to schedule a call with you. So, let me ask you this... Which piece of your marketing worked? The whole is greater than the sum of the parts. It all builds on each other. Each part serves a purpose. Your podcast allows you to build the relationship with your audience over time. When she is ready for your solution, you are top of mind. It truly is a long game. You don't become best friend with anyone overnight. MARKETING FOR REVENUE The next podcaster needed to focus on revenue. Let's call him Bill. Bill was a couple dozen episodes into his show. He was getting frustrated with the lack of growth. When we talked, Bill told me, "I'm pausing everything right now to get other pieces in place. I need to focus on things that generate revenue. Right now, I have so many things swirling around that I'm not getting clear. I'm getting derailed and distracted." What Bill needs is a strategy. How does the podcast fit into the overall revenue generating strategy for his business? "Build it and they will come" sounds great when Kevin Costner's character hears it in the movie Field of Dreams. But the real world isn't like that. Growing your audience takes marketing. Not advertising, but marketing. The Oxford Dictionary definition of marketing is, "the activity or business of promoting and selling products or services, including market research and advertising." Advertising is part of marketing. But all marketing isn't necessarily advertising. Everything you do to make people aware of your product, service, podcast, or anything else is marketing. When you mention your podcast from the stage, you are marketing. Mentioning the show in your newsletter is marketing. If you're getting interviewed on another podcast and you mention your show, you're marketing. MARKETING FOR AWARENESS To get your show to grow, start making people aware your podcast exists. This doesn't need to take a ton of time. Tie it in with everything you already do. If you speak, mention it. When you email, mention it. As you're being interviewed, mention it. If you participate in a giveaway, mention it in your lead magnet. Be intentional. When you say, "I need to focus on things that generate revenue", marketing is a big part of that. Get in front of new prospects. Give those people something for free in exchange for their name and email address and get them on your email list. Send emails to your list, and invite those people to listen to the podcast. Create great content on your show that shows people what you do. Invite them to a sales conversation with you, such as a discovery call, webinar, or video sales letter. Give great value in the sales conversation, and ask for the sale. Rinse and repeat. It's a system that grows over time. Business is not a get rich quick game. Build relationships over time and ...
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    28 mins
  • Dave Jackson – Profit From Your Podcast – PTC 485

    Dave Jackson – Profit From Your Podcast – PTC 485
    Mar 23 2024
    CREATING PODCAST MONEY Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business. NO PROFIT FROM MY COURSE When I created my first product for Podcast Talent Coach, it was a complete flop. Nobody wanted it. I started a mastermind in 2013 with 8 of my entrepreneurial friends. We all had aspirations to create successful businesses. Podcast Talent Coach was just getting off the ground. I had also purchased Brendon Burchard's Total Product Blueprint. As I went through the program, I created my plan. The mastermind helped me refine it. My first product was a course. It was the Podcast Talent Coach system. This program was designed to help podcasters transform their information into entertainment and turn their podcast into powerful, profitable relationships. The course was a 7-disc set that covered everything you need to know to create a successful podcast. It had everything I learned over my decades of radio experience being on the air, coaching talent, and programming radio stations. It started with the magic of audio and using theater of the mind. We talked about content creation, storytelling, and getting results for listeners. Disc 2 was about the structure and strategy for your podcast. We then got into content consistency and the power of one-on-one communication. The course included how to prepare for each show to ensure you reach your goals and lead your listeners to your call to action. It covered how to review your show for constant improvement. We then got into generating revenue and using your podcast to grow your business. Finally, the course laid out how to get started and put it all into action. It even had an accompanying workbook to walk you through all of the steps. As you can see, it covered everything. Unfortunately, nobody wanted everything. WHAT TO SELL People just want the solution to their most pressing problem. The more I talked with my listeners, the more I discovered they had two big problems. First, they wanted to grow their show and increase their downloads. Next, they wanted to profit from their podcast. These podcasters needs to master storytelling and content creation. They needed to build an effective structure for their show. However, they didn't WANT it. Sell what your listeners want. Give them what they need. Sell the outcome, the benefit, and the transformation. They don't care about the process to get there. That's when I changed my strategy. I created my Audience Explosion Blueprint program. You can see that at www.PodcastTalentCoach.com/audience. I also created my Podcast Profits Accelerator membership. You can see that at www.PodcastTalentCoach.com/accelerator. When I started to focus, my business began to grow. YOUR IDEAL CLIENT Begin by talking with your listeners and ideal clients. Ask about their challenges and struggles. Then, create a solution to help them overcome those problems. When you create the solution to their most pressing problems, it becomes much easier to generate a profit with your podcast. Sell the outcome and the benefit. They won't care about the calls or videos or templates. Your potential clients only want the outcome. My clients only want to grow their audience and profit from their show. They don't really care how we get there. The membership and coaching calls and resource library aren't important until they buy into the transformation. Start by having conversations. PROFIT FROM YOUR PODCAST Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood. He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018. Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today. To get access to the first chapter of Dave's best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood, you can find it at www.PodcastTalentCoach.com/jackson. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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    54 mins