Hey PayPerCallers! In this episode, we're breaking down the essentials of getting started in Pay Per Call marketing. From the must-have tools to the fundamental strategies, we'll provide you with everything you need to hit the ground running in this dynamic advertising space. Whether you're a seasoned marketer or a newcomer to the game, this episode has got you covered. Tune in and kickstart your Pay Per Call journey today!

In this episode, we're diving deep into why Pay Per Call is not just a marketing strategy—it's the ultimate opportunity in today's marketing landscape.

Picture this: a world where you only pay for leads that pick up the phone and engage with your business. Sounds like a dream, right? Well, with Pay Per Call, it's a reality. In an era where every marketing dollar counts, Pay Per Call offers unparalleled ROI and precision targeting.

But why is Pay Per Call such a game-changer? It all comes down to intent. Unlike other forms of advertising where you're casting a wide net and hoping for the best, Pay Per Call taps into the power of consumer intent. When someone picks up the phone to call, they're not just browsing—they're ready to take action. And that's where the magic happens.

In this episode, we'll explore the unique advantages of Pay Per Call and why it's tailor-made for today's hyper-connected, mobile-first world.

So whether you're a marketer looking to maximize your ROI or a business owner eager to connect with customers in real-time, join us as we unveil the power of Pay Per Call and why it's the one marketing opportunity you can't afford to ignore.

Welcome back, loyal listeners, to the long-awaited relaunch of the Pay Per Callers Show! After a hiatus of five years, we're diving back into the world of pay-per-call marketing with fresh perspectives, new developments, and an unwavering commitment to empowering our audience.

In this episode, we're reconnecting and reintroducing the essence of the Pay Per Callers Show for both our seasoned listeners and those who are joining us for the first time. Pay-per-call marketing, for the uninitiated, is a dynamic advertising model where advertisers pay only for qualified leads generated through phone calls. It's a realm where creativity meets strategy, and where every call holds the potential for growth and success.

Since our last episode aired five years ago, the landscape of pay-per-call marketing has evolved significantly. We'll take a deep dive into the advancements and transformations that have shaped the industry during this time. From technological innovations to shifts in consumer behavior, we'll explore how these changes have influenced the strategies and tactics employed by marketers in the pay-per-call arena.

But our journey doesn't stop there. In this revival of the Pay Per Callers Show, we're not just revisiting the past—we're embracing the future. We'll discuss the latest trends, emerging technologies, and cutting-edge strategies that are reshaping the pay-per-call landscape as we speak.

Whether you're a seasoned pay-per-call marketer or someone curious to learn more about this exciting realm of advertising, join us as we unleash the power of Pay Per Call.

What it was like to get acquired with Sean McCormick and Zack Bloom, co-founders of Covalent Media Group. Learn how these guys created a lead gen and Pay Per Call powerhouse.

Show Notes

• Sean McCormick and Zack Bloom, Founders of Covalent Media Group.
• Acquired by Subdirect Digital Media Group in February 2019.
• Client relationship grew over several years while working on the lead gen side.
• There was a strategic fit that made sense for long-term growth.
• Being acquired frees up time to move away from the day-to-day startup hustle and focus on new growth opportunities.
• The acquisition process started in August 2018 and ended in February 2019 and from offer letter to closing, approximately four and a half months.
• Listen more than you talk. Don’t let your ego get involved!
• Have a good accountant and bookkeeper. Stay on top of your finances!
• Surround yourself with mentors and advisors that have your best interest at heart.
• Be open, willing to listen to people and ask lots of questions.
• Known each other since 8th grade and went to the University of Rhode Island together.
• Covalent is the second company Sean and Zack have founded together.
• Surround yourself with knowledgeable advisors and someone to be the tie-breaker.
• It’s important to know your business partner and how they operate under pressure.
• Covalent was founded in Sean’s dining room.
• Spent early days hustling and taking half hour walks every day to discuss the business.
• Get out of the office with your business partner!
• Bought a call center in Texas and didn’t plan enough post-acquisition cash flow.
• Outsourcing development for lead gen portal to an offshore firm and nearly had to shut down their highest grossing revenue channel.
• Strong relationships and communication skills are the difference between success and failure.
• Pay Per Call has grown tremendously over the past 6 months and will be a focus for Covalent in the coming years.
• Having more cash flow allows you to explore new opportunities.
• Click-to-Call on desktop and Voice Search (Amazon Alexa, Google Home) are the future of Pay Per Call.

About Covalent Media Group

Covalent Media Group is a full-service marketing firm, specializing in helping brands grow their consumer base.

Presented by Ringba

The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.

Join the Pay Per Callers Community

Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.

With almost 20 years of experience in the space, CEO Jennine Rexon is one of the Pay Per Call industry's pioneers. See where she thinks the future of calls are headed on this episode of the Pay Per Callers Show.

Show Notes

• Jennine Rexon, CEO and Founder of Rex Direct
• Performance marketing provides endless opportunities for women to maintain a work / life balance and be productive in a lucrative industry.
• You need to move fast and not put all your eggs in one basket.
• Being transparent is key to developing relationships and building trust with partners.
• You need to listen to call recordings and audit your campaign assets on a regular basis.
• Rex Direct generates calls internally and doesn’t work with affiliates.
• It’s important to have strategic relationships with partners you can trust.
• Ping Post and Marketplaces are the next big thing for inbound calls and leads.

About Rex Direct

Rex Direct helps businesses achieve unprecedented growth by leveraging our customized lead generation solutions.

Presented by Ringba

The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.

Join the Pay Per Callers Community

Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.

Learn how Kevin De Vincenzi and Thomas Coolidge at Rapid Reponse Marketing help their agency clients grow their Pay Per Call Businesses.

Show Notes

• Kevin De Vincenzi, CEO and Thomas Coolidge, VP of Business Development.
• Marketing Agencies are focused on creating a multi-channel marketing effort for their clients based on their specific needs and goals.
• Many campaigns fail because you don’t have enough information!
• Ensure you and your client are a good fit before you start working together.
• Many direct buyers run inefficient internal teams and need lots of training to understand how it works!
• Taking over old existing accounts that need to be fixed can be very challenging. Cleaning up someone else's mess wastes time. A fresh start is always better.
• RRM has a team that listens to every call for a new advertiser / publisher and reviews calls that are in question.
• Growing in the Tax Debt and Student Loan Consolidation space while building strong relationships with direct buyers.
• Businesses in the tax debt space have different goals and are looking for different types of customers.
• Businesses in the tax debt space have different goals and are looking for different types of customers.
• Make sure that you pick an vertical that you can a) monetize, b) refer to another business, or c) adapt to the market or customer’s needs.
• Changes in the marketing industry mean you have be smarter and work harder in order to be successful.
• RRM is moving closer towards an Agency business model and building bigger campaigns for direct buyers.
• Learn more at www.rapidresponseonline.com or www.rrm.llc

About Rapid Response Marketing

Rapid Response Marketing helps clients maximize conversions and minimize cost per acquisition. Founded in the great city of Las Vegas in 1998, Rapid Response Marketing has operated as a frontrunner in lead generation and affiliate marketing.

Website: https://rapidresponseonline.com/

Presented by Ringba

The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.

Join the Pay Per Callers Community

Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.

Find out how Manny Zuccarelli and Quote Velocity are winning in competitive verticals, generating high quality consumer-initiated inbound interactions, performing quality assurance and creating value for consumers at every step of the customer journey.

Show Notes

• Manny Zuccarelli, CEO of Quote Velocity
• You should focus on building short and long term opportunities.
• Business partnerships take a long to nurture.
• Don’t expect yourself to intuitively know exactly what to do.
• You need to spend a lot of time understanding the consumer journey.
• Get on the phone with actual consumers!
• Don’t bite off more than you can chew.
• It’s easy to conflate putting in hours with getting things done. It's more about what you're achieving in that time frame
• You have to make more mistakes in a shorter period of time!
• You need to make lifestyle changes, take care of yourself, eat healthy food and get lots of exercise.
• Driving internal traffic and generating consumer-initiated inbounds.
• Creating content, educating callers and providing value is key to scaling consumer-initiated inbound calls.
• Take risks, consider the opportunity cost and be patient! Everything takes time!
• Focus on generating quality traffic, maintaining relationships, and providing value to the customer.
• Create an internal disposition key for reviewing call outcomes.
• QA: You have to work through the inefficiencies and challenges to find what works and improve to improve your process.
• Quote Velocity is currently focusing on creating consumer-initiated interactions and building long-term value for consumers and partners.

About Quote Velocity

Quote Velocity is a provider of real-time web and live transfer prospects. We generate qualified leads and calls of consumers seeking assistance in most financial, automotive, and healthcare verticals. Our experience spans over a decade in delivering the right customers to the right clients.

Website: https://www.QuoteVelocity.com
Email: partners@quotevelocity.com

Presented by Ringba

The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.

Join the Pay Per Callers Community

Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.

Learn how to dominate a competitive market and why you need to create long-term assets with valuable content from Yohan Perez and Neil Rubin, founders of Rank Media Agency.

Show Notes

• Yohan Perez and Neil Rubin, Co Founders of Rank Media Agency.
• Founded in 2010 and based in Montreal with 35+ Employees.
• Presented at more conferences than any other call network.
• Clients like Ritz Carlton, Sotheby's and MontBlanc.
• Focused too much time and energy on creating niche technology.
• Creating and building branded properties and how to monetize and optimize traffic for ROI.
• Build assets and create content and use the right tools to control and mitigate risk.
• High quality content and targeted conversion paths that are relevant to the user experience and their goals / needs / wants.
• Don’t underestimate the value of high-quality inbound content!
• Dig into your analytics to understand more about your audience demographics and their behavior.
• It’s a massive industry with lots of cross-selling opportunities and loyal consumers.
• Very competitive to get into the 65+ demographic space. Not a lot of room for new players.
• Acquiring an established website with traffic / data and optimizing it for conversions and calls.
• Data and Analytics is the most important consideration.
• Working with calls eliminates a lot of the fraud and quality issues vs data and form fills.
• Calls are immediate and you get feedback a lot quicker. This helps you manage campaigns and clients even better.
• You need to stay on top of what is happening with your calls, conversion rates, average durations, call results, etc.
• Listen to call recordings! Every team member should listen to calls.
• Go hyperlocal into your segment.
• Financial assistance space has a massive market and many cross-selling opportunities.
• Debt and Insurance is never going away.
• Play the long-game and develop a strategy for long-term success in your niche.
• Learn more and work with Yohan and Neil at www.RankMediaAgency.com

About Rank Media Agency

Rank Media Agency is a versatile team of developers, designers and marketing professionals that helps clients navigate the fast-paced digital landscape to effectively grow businesses and build-up brands. Our integrated approach allows us to use tech and creative marketing to build up your brand, generate leads and dominate the space within your vertical.

Website: www.RankMediaAgency.com
Email: info@rankmediaagency.com
LinkedIn: linkedin.com/company/rank-media-agency

Yohan's LinkedIn: linkedin.com/in/yohan-perez-80883731
Neil's LinkedIn: linkedin.com/in/neil-rubin-b498b84

Presented by Ringba

The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.

Join the Pay Per Callers Community

Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com.