Do you struggle to attract the kind of clients, customers, and opportunities that you really want  for your small business or personal brand?

This isn’t uncommon and it can be so frustrating!

But there is a reason why this is happening AND a solution to the problem. It takes a bit of work, but it's not hard or time-consuming.

All you need to do is some good old-fashioned, target audience research. 

Often overlooked, target audience research is key to almost all successful marketing campaigns.

And it's especially crucial for small business and personal brands which can't afford to waste time or money!

In this episode we'll uncover the power of target audience research and how to use it to help boost your visibility and attract the kind of clients, customers, and opportunities you’ve always wanted.

Tune in for details on : 

• How to conduct basic customer research. 
• How to create a target audience research guide.
• When and how to use online resources to gather valuable insights.
• How to do customer interviews and surveys.
• The importance of understanding your audience's specific needs, goals, and desires.
• How this knowledge can help you build trust, credibility, and set you apart from competitors. 

By the end of this episode, you'll be well-equipped to make informed decisions about how to better understand you ideal target audience so you can save time, money, and effort while attracting the kind of clients, customers, and opportunities you've been dreaming of.

Thank you for listening!

Links mentioned in this episode:

Here’s the prompt I wrote to see whether Chat GPT could help identify my target audience. It worked great! Try it for yourself by replacing the copy in brackets with words relevant to what you do:

I am a [public relations expert with many years of experience]. I’d like to teach what I know to people who could really use [PR knowledge to start or grow their business or personal brand.] What kind of target audience should I market to?

Feel free to steal or adapt my LinkedIn target audience message for your own outreach.

Send me podcast topic requests: janice.mandel@stringcom.com

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This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.

Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself within the company and beyond.

This includes a social media community of more than 6000 followers where she shares her thoughts and opinions on a range of topics. Which led to her becoming a frequently consulted voice on real estate industry topics and issues, and a sought-after speaker.

Side note: Toronto is one of the most active condominium development markets in the world. With nearly 250 cranes in use we have more cranes than New York, Boston, Los Angeles, Seattle, San Francisco, and Washington combined!

As you'll see from our interview, the profile Andrea has today is the result of hard work and strategy. She’s honest and vulnerable about what she shares. The result is both helpful and inspiring advice and some direction for those of us in the midst of building a personal brand during the inevitable times when we may start to feel a bit lost.

Here's what we covered:

• Why in hindsight Andrea would start her personal branding journey sooner. 
• How NOT to be boring.
• Figuring out your message --the professional and personal.
• How to know when you're ready to take on high profile speaking engagements.
• The surprising secret to personal branding success.
• How to deal with setbacks and critics. 
• Staying up to date on key topics.
• The importance of relationships. 

Connect with Janice on LinkedIn.
Connect with Andrea DelZotto on LinkedIn or TikTok

Thank you for listening!
Links mentioned in this episode: Concrete Cardinal

To listen to more episodes, head to Apple Podcasts or Spotify.  Please Follow, Rate & Review!

On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn.

Mark knows pretty much everything there is to know about LinkedIn.  He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. 

I've been listening to him for years and know first hand that Mark is always on top of the latest LinkedIn features.  And fortunately for us, one of the services he provides is training on how to use LinkedIn to get noticed and increase your visibility. Right up our alley! 

This episode is filled with practical advice and tips that will help you build a bigger and more effective presence on LinkedIn. 

We cover a wide range of topics including: 

• [11:16]  How to network on LinkedIn 
• [17:30]  The value of your LinkedIn profile 
• [18:38]  How to build a purposeful following
• [21:59]  The hidden value of a DM conversation  
• [39:28]  How often you should post
• [44:16] Whether or not to include a link with your post

Connect with Janice on LinkedIn.
Connect with Mark Williams on LinkedIn

Thank you for listening! 
Links mentioned in this episode: LinkedInformed Podcast 

To listen to more episodes, head to Apple Podcasts or Spotify.  Please Follow, Rate & Review!