In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth.

Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.

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Links:

https://www.linkedin.com/in/retentionadam/

www.retention.com

https://www.rb2b.com/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction

01:09 The Magic Behind RB2B

04:27 GDPR and U.S. Technology

09:25 Marketing Strategies and Workflow

29:50 Personal Branding on LinkedIn

48:28 Final Thoughts

In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized gifts, elaborating on the company's evolution and his role in driving the restaurant initiative forward. Preston also touches on his balance of professional and personal life.

Preston is currently Vice President Restaurant Solutions for Nift. Nift has redefined how restaurants acquire customers by replacing traditional advertising with gifts that drive traffic and database growth. Preston also formerly co-founded Mile Square Labs as a startup consulting company, and is board member for the company, that consists of 30+ expert advisors providing hands-on business consulting, go-to-market sales and marketing guidance for seed to series B companies in Europe, Scandinavia, South America & North America.

Prior to Nift, Preston was the former Vice President & Head of U.S. Operations for 7shifts, as well as employee hashtag#82 for Yelp where he was VP of Brand Sales for 8 years, and has been a lifelong builder & believer in new ideas and great people. Before Yelp, he led teams at IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia) Yahoo! & Apple. As a sports enthusiast, and a family man, he devotes a lot of time to the court, soccer pitch, ski slopes, lacrosse fields and traveling with his family enjoying wonderful experiences, which allows him to maintain a thoughtful and balanced perspective.

He’s an optimistic entrepreneurial-minded business leader, advisor, board member & mentor with international experience. He has a proven track record in raising the bar for success with his unique perspective and commitment to building companies, innovative thinking and execution. Junger excels in coaching and inspiring others to rally around a common mission, not following the status quo.

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Links:

https://www.linkedin.com/in/prestonjunger/

https://business.gonift.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction

00:00 The Evolution of the Workplace

03:24 Joining Nift: The Journey and Decision

11:03 Nift's Business Model

20:26 Acquiring New Restaurants for Nift

33:22 Balancing Work and Family Life

42:42 Final Thoughts

In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation.

Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is distinguished by a track record of transformative leadership and substantial success across various organizations. Eric’s new book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," reflects his journey through personal challenges and his path to understanding self-worth. This book is complemented by his popular podcast, 'Counsel Culture', which has aired over 150 episodes since 2020, discussing leadership and culture with notable figures from diverse fields.

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Links:

https://www.linkedin.com/in/ericbrooker/

https://www.ericbrooker.com

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction

02:04 Who is Eric Brooker?

03:22 Eric's Journey with Building a Personal Brand on LinkedIn

08:02 Strategies for Personal and Business Growth on LinkedIn

23:31 The Art of Podcasting

38:45 Final Thoughts