• One Base Media - Lean Generation For Home Service Businesses

  • By: One Base Media
  • Podcast

One Base Media - Lean Generation For Home Service Businesses  By  cover art

One Base Media - Lean Generation For Home Service Businesses

By: One Base Media
  • Summary

  • Learn everything you need to know about generating leads through the Google search engine for service businesses.

    © 2024 One Base Media - Lean Generation For Home Service Businesses
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Episodes
  • Local SEO - Primary & Secondary Keyword Research Tips
    Jun 14 2024

    In this video we will show you how to do primary and secondary keyword research for local businesses.

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    Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising.

    We also work on a pay-on-results basis, so if you don't get work, we don't get paid.

    Visit ➡️ ➡️ https://onebasemedia.co.uk/get-local-customers/ for more information

    ==================

    Local SEO Tools to use

    🛠️ Find GBP categories with GMB Everywhere
    * https://www.gmbeverywhere.com/?via=obm
    🛠️ Optimise website content with Surfer
    * https://get.surferseo.com/s1zb7sz610q5
    🛠️ Do website audits & keyword research with SEMRush
    * https://semrush.sjv.io/c/4137670/1651650/13053

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    Anyway, on with the video…

    Step-by-Step Guide:

    Download Keyword Surfer Tool:

    Head over to the Chrome Web Store and download the Keyword Surfer extension. This free tool is essential for uncovering the keywords people in your area are searching for.
    Google Your Service in Your Area:

    Open Google and search for the service you offer followed by your location (e.g., "plumber in London"). Keyword Surfer will display search volumes directly in the search results.

    Identify Primary and Secondary Keywords:

    Pay attention to the keywords with the highest search volumes. These will be your Primary keywords.

    Note down close variations and related terms. These will serve as your secondary keywords.

    Build a Keyword Sheet:

    Create a spreadsheet to organise your findings.
    List your primary keyword at the top and include secondary keywords below it.
    Optimise Your Website Pages:

    Use your primary keyword in critical areas such as titles, meta descriptions, headers, and content.

    Incorporate secondary keywords naturally throughout your website to improve relevancy and reach.

    Why This Matters:

    Conducting thorough keyword research helps you understand what potential customers are searching for and ensures your website appears in local search results.

    By optimising your site with both primary and secondary keywords, you increase your chances of attracting and converting local traffic.

    This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.

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    5 mins
  • Local Business Marketing - Get Customers Fast!
    Jun 6 2024

    Local business marketing tips - Here is how you get local customers from Google fast...

    ...............

    Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising.

    We also work on a pay-on-results basis, so if you don't get work, we don't get paid.

    Visit ➡️ ➡️ https://onebasemedia.co.uk/get-local-customers/ for more information


    ==================


    Local SEO Tools to use


    🛠️ Find GBP categories with GMB Everywhere

    • https://www.gmbeverywhere.com/?via=obm


    🛠️ Optimise website content with Surfer

    • https://get.surferseo.com/s1zb7sz610q5


    🛠️ Do website audits & keyword research with SEMRush

    • https://semrush.sjv.io/c/4137670/1651650/13053


    ==================



    Anyway, on with the video…

    Want to get local customers FAST using Google? Follow these steps and watch your business grow!

    1. Identify Most Populated Areas
    Use ChatGPT to find the most densely populated areas near you. More people = more potential customers!

    2. Keyword Research
    Use the Surfer keyword tool to discover how many people are searching for your service in those areas. Target the right keywords to reach your audience.

    3. Build a Better Website
    Check out the top-ranking website in your area and make yours even better! Ensure it's user-friendly, fast, and packed with valuable content.

    4. Set Up & Optimise Google Listing
    Create a Google My Business listing and optimise it with accurate information, high-quality photos, and positive reviews.

    5. Run Local Service Ads
    Launch local service ads to get noticed by customers in your target area.

    Pro Tip: Consistently engage with your customers online and offline to build a strong community around your business.

    Timestamp
    00:00 - Intro
    00:39 - Step 1 (Find Populated Areas using ChatGPT)
    01:16 - Step 2 (Do Necessary Research)
    01:58 - Step 3 (Build your Website)
    03:02 - Step 4 (Show up on Map Pack)
    03:41 - Step 5 (Local Service Ads)

    This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.

    🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166

    Stay Connected To Us:

    👉 Instagram: https://www.instagram.com/onebasemedia/
    👉 Twitter: https://twitter.com/onebasemedia
    👉 Facebook: https://www.facebook.com/onebasemedia/
    👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd
    👉 Website: https://onebasemedia.co.uk/

    For Business Inquiries: enquiries@onebasemedia.co.uk

    ==================

    Other Videos You Might Be Interested In Watching:
    👉 Effective Local Marketing Strategies - https://youtu.be/aykWRgpNlKg?si=C_nmQWgXJeNOHEzm
    👉 How To Set Up Local Service Ads - https://youtu.be/zI5hKVaUWG0?si=Unc6mARgdFanvVWi



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    5 mins
  • Outranking Competitors 2024: Link Building Strategy to Gain Top Spot
    Jun 3 2024

    Is your website buried on Google 3rd and you've got no visibility? Learn the Steps in Outranking Competitors 2024 using this Link Building Strategy to Gain Top Spot. You don't have to be a pro to get started with this Strategy, all you have to do is watch the video and apply all the steps to your local business.

    Is your business making less than £20,000 a month? Contact us today, and we will show you how to achieve 50-100k months without spending a fortune on advertising.

    We also work on a pay-on-results basis, so we don't get paid if you don't get work.

    Visit ➡️ ➡️ https://onebasemedia.co.uk/get-local-customers/ for more information

    Anyway, on with the video…

    All you have to do to gain the top spot on the Google Search Engine Result Page (SERP) are

    1. Google your Core Service and Location: While doing this, skip past everything and go to the organic listings. Copy the link to the top-ranking website in your organic listing and paste it into the search bar of Semrush. Click on Organic traffic then select the 'page' tab.

    This allows you to see the pages that generate the highest traffic for the website. Now you can get an idea of how many backlinks you need for each page on your website to rank first.

    2. Make a Google sheet and put all the information there. When populating the sheet, one key thing to remember is that you only want backlink data of the relevant pages to your business.

    Then you start building backlinks to the various pages on your website you want to rank.

    Timestamp

    00:00 - Intro
    00:45 - Searching the Top Ranking Pages
    01:39 - Making a Google Sheet
    02:17 - Start Building Backlinks
    03:06 - How to Find Directories

    This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.

    🔔 Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166

    Stay Connected To Us:

    👉 Instagram: https://www.instagram.com/onebasemedia/
    👉 Twitter: https://twitter.com/onebasemedia
    👉 Facebook: https://www.facebook.com/onebasemedia/
    👉 Linkedin: https://www.linkedin.com/company/one-base-media-ltd
    👉 Website: https://onebasemedia.co.uk/

    For Business Inquiries: enquiries@onebasemedia.co.uk

    ==================

    Other Videos You Might Be Interested In Watching:
    👉 Local SEO Tutorial 2024 | Rank #1 Locally - https://youtu.be/WwA0DB5P5YU?si=iDphRWzcNDxnn9tc
    👉 local SEO tutorial - https://www.youtube.com/watch?v=WwA0DB5P5YU

    ==================

    We believe that consistency and predictability are the keys to success in the digital marketing business. Our happy clients now believe this too!

    For Collaboration and Business enquiries, please use the contact information below:

    📩 Email: enquiries@onebasemedia.co.uk
    🔔 Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166

    #SEO #localbusiness #outrankcompetitors #digitalmarketing

    Show more Show less
    4 mins

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