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On the Agenda

By: St Luke's London
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  • Summary

  • "On the Agenda" is a podcast from advertising agency St. Luke's London, the home of agenda setting ideas.


    Join us as we explore influential people, ideas, brands and organisations making an impact. Each episode features insightful discussions with industry leaders and creative thinkers on relevant cultural topics.


    Whether consumer trends, marketing innovations or societal movements, "On the Agenda" takes a peek at the forces shaping our world today.



    Hosted on Acast. See acast.com/privacy for more information.
    St Luke's London
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Episodes
  • Unpacking the First Follower Principle

    Unpacking the First Follower Principle
    May 7 2024

    In our first episode, St. Luke’s CEO Neil Henderson and Managing Director Ed Palmer dive into the concept of the “first follower” and its role in turning a lone leader into an influential movement. They discuss Derek Siver’s famous TED Talk and provide real-world examples from advertising campaigns past and present.


    The conversation explores how brands attempt to spark movements, the first follower dynamics in leadership and culture, and how it can be leveraged around your own brand or idea.


    From industry salary changes to TV shows like “Traitors” and Taylor Swift’s potential political sway, the episode offers an insightful look at how embracing that first passionate joiner can be the spark that ignites a cultural blaze.




    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
Marketing Economics Politics & Government Social Sciences
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