• Not Your Average Online Marketing Podcast

  • By: Zach Spuckler
  • Podcast
Not Your Average Online Marketing Podcast  By  cover art

Not Your Average Online Marketing Podcast

By: Zach Spuckler
  • Summary

  • This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
    © 2024 Not Your Average Online Marketing Podcast
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Episodes
  • 080. Creating Accessibility In Your Business with Anna HeardinLondon
    Apr 26 2024

    Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?

    Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!

    When you tune in you're goin to learn:

    • How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.

    • Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.

    • The importance of working on continual improvement, not overnight access if you want to grow your business.

    This episode is a bit different, but so important, and I hope you enjoy!


    Links Mentioned:

    From Anna
    Anna on Instagram
    Anna's Upcoming Spring Clean Your Brain Training

    How to Make Time For Yourself
    How to Feel Your Feelings
    Body Image Workbook

    Trudi Lebron's Work

    From Zach
    TheAdsBootcamp.com

    TheAdsBootcamp.com

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    45 mins
  • 079. 30 Days to 100 NEW Members: An Experiment
    Mar 22 2024

    In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.

    I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…

    Some of the topics I’ll cover include…

    • Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
    • How I tapped into relationships I’ve built to help create better odds of success in the experiment.
    • How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!

    Tune in to get the low down…


    Links Mentioned:

    • GetSalesDaily.com
    • Not Your Average Membership
    • @ZachSpuckler on Instagram
    • Aandra Bohlen's Website


    TIMESTAMPS:

    00:25: The rules of the experiment are…

    05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.

    09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.

    13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.

    15:06: Using Google Analytics and data to determine what the return on the permission that we do is.

    18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.

    20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.

    23:35: DM the word “SALES” on instagram for a special invite!

    TheAdsBootcamp.com

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    26 mins
  • 078. Growth Stacking: Where to Focus Next For Business Growth
    Mar 15 2024

    The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.

    We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.

    his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.

    Enjoy!
    xx
    Zach Spuckler


    Links Mentioned

    • TheAdsBootcamp.com
    • Not Your Average Membership
    • Zach on Instagram


    Time Stamps:

    03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.

    07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.

    13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.

    13:48: A Sneak peek at my favorite way to build low ticket offers.

    18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.

    22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.

    TheAdsBootcamp.com

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    27 mins

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