No Brainer - An AI Podcast for Business By cover art

No Brainer - An AI Podcast for Business

By: Geoff Livingston and Greg Verdino
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  • Summary

  • AI is changing everything, including how leaders build their companies, strengthen their brands, and create demand. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business leaders. From observations inside the enterprise to the biggest AI announcements and everything in between, get the latest information you need to succeed.
    Copyright 2024 All rights reserved.
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Episodes
  • NB34 - Get to know the CognitivePath AI Maturity Model

    NB34 - Get to know the CognitivePath AI Maturity Model
    Jun 19 2024
    On today's No Brainer, Greg and Geoff serve up a power-packed two-topic episode. In the first half, they dig into the AI Maturity Model they just released at their AI consultancy CognitivePath. Incorporating inputs from 100+ enterprise AI decision-makers, the maturity model lays out five stages and seven paths to take any organization from AI zero to AI hero. Greg and Geoff discuss why they feel the market needs a comprehensive maturity model and how business leaders can benefit from knowing where they stand. In the second part of the show, they guys switch gears and talk about Apple Intelligence. Smart move or too little too late? How might Apple's emphasis on the consumer experience and their keen understanding of the customer give them an advantage over other Big AI players? And wait, did Tim Cook just outsmart Sam Altman? (bwahahahaha). Chapters: 00:00 Introduction 02:26 Getting into the CognitivePath AI Maturity Model 07:18 Five Stages of AI Maturity 14:18 The Seven Paths to AI Maturity 20:07 Getting Into Apple Intelligence 26:01 Apple's Focus on Consumer Experience 36:15 Privacy and Simplicity in Apple Intelligence 40:32 Apple's Understanding of Consumer Wants and Needs Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 mins
  • NB33 - AI Mythbusters: No, You're Not Behind (Yet!)

    NB33 - AI Mythbusters: No, You're Not Behind (Yet!)
    Jun 5 2024
    On today's episode, Greg is joined by Jennifer Ives -- a seasoned leader working at the intersection of business and technology, an in-demand AI advisor to C-suite executives, and all-around big thinker. Together, Jennifer and Greg set out to bust some AI myths. Is your organization really falling behind? Is everyone else already using AI? And isn't "everything" AI these days, anyway? Does AI literacy matter for line-of-business leaders? Are ethics important? And a whole lot more. Tune in as they discuss the current state of AI adoption in organizations. They highlight that only a small percentage of organizations are leveraging true artificial intelligence. They emphasize the importance of AI literacy at the executive level and the need for organizations to start small, test and learn, and build out their AI strategies. They also discuss the challenges organizations face, such as data cleanliness and the development of ethical AI frameworks. They conclude that, no, you're (probably) not behind -- but warn that the early movers now are developing a big advantage. So, if you haven't started yet, the time is now. Chapters 00:00 The True State of AI Adoption in Organizations 10:53 Challenges and Opportunities in AI Adoption 36:08 Igniting Ideas and Driving AI Adoption 41:28 Challenging Assumptions and Breaking Through Barriers 42:28 The Urgency of Embracing AI 43:59 Critical Areas of Focus for AI Adoption Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • NB32: The "Guilded" Age of Marketing AI

    NB32: The "Guilded" Age of Marketing AI
    May 22 2024
    In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and why agencies need new business models. The trio ponders the future of the CMO role, the coming AI-native workforce, and why senior marketers need to explore and experiment with AI to remain relevant in the face of fast-moving change. Chapters 00:00 Introduction and Small Talk 03:27 AIMG Study on AI in Marketing 07:16 The Impact of AI on Agencies and Pricing 12:05 AI's Role in Finding Patterns and Insights 21:21 The Future of the CMO Role and the AI-Native Workforce 24:06 Advertising with AI 28:21 AI Tools for Small Businesses 32:30 Adapting to the Changing Marketing Landscape 36:24 The Power of Personalization with AI 39:09 Advice for Senior Marketers: Embrace AI and Experiment Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 mins
Marketing Economics
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