More Than Copy By cover art

More Than Copy

By: Allison Frieden
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  • Summary

  • Content Marketing. It's more than just the words on a page. It's more than distribution channels. It's more than putting together a great strategy. And, it's so much more. In the More Than Copy podcast, we explore all the different sides to the Content Marketing profession. Join us as we dive into this world and share unique points of view. Quick note: This podcast page has been rebranded from Connecting The Content Marketing Dots to More Than Copy. The first episode of More Than Copy was published on April 4, 2024.
    Allison Frieden
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Episodes
  • How to attract and retain customers with Sara Dodd

    How to attract and retain customers with Sara Dodd
    Jun 11 2024

    Content is king but we've always known that. For the best customer experience, your company needs to have the right information in front of your customers at the right time. In this episode, we talk with Salesforce's Director of Global Demand Generation Campaigns, Sara Dodd, about how content marketing can help companies not only attract but retain customers for the long run.
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    16 mins
  • The Right Audience Focus Size with Alexis Wainwright

    The Right Audience Focus Size with Alexis Wainwright
    Jun 4 2024

    Getting a lot of eyeballs checking out your company's content is end game for marketers. It's how we gain customer trust, their business, and hopefully their long-term loyalty. In this episode, we talk with veteran Writer and Project Coordinator, Alexis Wainwright, about best practices for companies of all sizes.

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    24 mins
  • Content marketing's future with James Carbary

    Content marketing's future with James Carbary
    May 29 2024

    For success, B2B companies need content marketing. But, the way we approach it is starting to see a seismic shift. In this episode, Sweetfish's Founder James Carbary breaks down how he believes companies should evolve their content marketing for the future.
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    41 mins
Marketing Economics
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