• Michelle McBride | Launching & Scaling a Purpose Driven Brand

  • Jun 12 2023
  • Length: 29 mins
  • Podcast
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Michelle McBride | Launching & Scaling a Purpose Driven Brand

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  • Summary

  • GoodSport® Founder & CEO, Michelle McBride shares her journey from practicing law to leading a non-profit, and ultimately creating a first-of-its-kind sports drink that's disrupting the functional beverage category. She explains what it took to launch GoodSport® in more than 1,000 Walmart stores, and offers advice for other entrepreneurs who are launching or scaling their own purpose driven brands.

    GoodSport®

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