In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving.

It’s a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it!

They need to feel that you understand their problems and can help them. That’s what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.

After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn’t really understand what she was offering, how she could help them… and even who she was!!!

Be sure to listen in to learn more about:

• Ways to get SPECIFIC with your website content and messaging to create a connection with visitors
• How to put the YOU in your website so they know they can TRUST you
• Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit button

These lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it’s on the mark, they will be searching for that book-a-call button!

Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101

Click here to send Kathy a text message about this Episode

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🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself.

This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business.

My goal when I started this podcast almost 2 years ago was to keep sharing the lessons that came out in my weekly newsletter that I started in 2009 but to add a dimension to it, so that folks who are interested in listening into more details, can do just that

I thank you for your listenership and hope you enjoy today’s lesson along with a highlight of the top 5 downloaded lessons from the podcast from the previous 99 episodes.

These episodes cover practical marketing tactics, including boosting your email list, improving email subject lines, optimizing lead generation, offline marketing strategies, and effective time management for marketing activities.

Plus, I have a way you can win my Interactive Pricing Calculator to help you price your services and programs at a profit or a Quick Coaching Session…

Be sure to listen in to learn, and find out how you can enter your name in that draw to win!

Enjoy and I will as always, have links to access everything in the shownotes at http://marketingyourprivatepractice.com/100

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content?

Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write.

The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.

It's all about making your message resonate with your audience in such a way that they feel you, and feel they know you. Two key factors when clients make a decision to work with someone whose expertise is the service they offer.

Here's what you'll learn by tuning in:

• The four magical words that will simplify your marketing efforts and make your content creation so much easier!
• Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providers
• Tips for avoiding common pitfalls that can make your content feel impersonal.

So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now.

I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!