• Marketing a property’s future potential

  • May 9 2024
  • Length: 28 mins
  • Podcast
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Marketing a property’s future potential

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  • Summary

  • Selling off-the-plan developments requires a unique skill set that only a select few agents have.

    In this episode of Secrets of the Top 100 Agents, host Juliet Helmke speaks with Andrew Ligdopoulos, managing director of LJ Hooker Project Marketing ACT, about the lessons he has learnt over his 30-year real estate career.

    Since first starting out, Andrew has witnessed his home base of Canberra transform from a “big country town” into the bustling city it is today, thanks to an explosion of new developments.

    Andrew shares why working with off-the-plan buyers and sellers requires a specific skill set, and how he strikes the balance between what buyers want to hear and what the project will realistically deliver.

    Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn.

    If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email editor@realestatebusiness.com.au for more insights.
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