• Marketing Vanguard

  • By: Adweek
  • Podcast

Marketing Vanguard By cover art

Marketing Vanguard

By: Adweek
Listen for free

  • Summary

  • The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

    Hosted on Acast. See acast.com/privacy for more information.
    Adweek
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Episodes
  • Driving Awareness, Growth, and Loyalty: Insights from Jay Livingston, CMO of Shake Shack

    Driving Awareness, Growth, and Loyalty: Insights from Jay Livingston, CMO of Shake Shack
    Jun 13 2024

    Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations.


    Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion plans, which focus on deepening its presence in existing markets while building brand awareness and loyalty. We also explore Jay's passion for architecture and design and his passion for supporting the next generation.




    Hosted on Acast. See acast.com/privacy for more information.
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    37 mins
  • Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA

    Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA
    May 30 2024

    Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams.


    Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.


    Hosted on Acast. See acast.com/privacy for more information.
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    29 mins
  • Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas

    Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas
    May 16 2024
    Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts.

    Hosted on Acast. See acast.com/privacy for more information.
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    23 mins
Management Marketing Economics
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