Marketing Uncovered Podcast By cover art

Marketing Uncovered Podcast

By: Aditi Aggarwal
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  • Summary

  • It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans
    Aditi Aggarwal
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Episodes
  • How marketing works at scale: a simplified guide

    How marketing works at scale: a simplified guide
    Nov 30 2021

    Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.
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    11 mins
  • Overwhelmed by marketing? This is how you can resolve it

    Overwhelmed by marketing? This is how you can resolve it
    Oct 30 2021

    Are you completely overwhelmed by marketing?

    Facebook, Instagram, WhatsApp, LinkedIn, Twitter, Telegram, Discord, emails.... the endless list. Which platform to choose?

    Or where can you advertise? Social media, Google, websites, product placements... another endless list.

    And if that wasn't enough, how to make it unique? Affiliate marketing? Influencer marketing? Growth marketing?


    In this episode, we'll see how you can determine the best combination for your business, with the least amount of work and resources.
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    13 mins
  • This is what viral campaigns have in common: in 6 STEPPS

    This is what viral campaigns have in common: in 6 STEPPS
    Oct 11 2021

    How can you increase your chances to go viral?

    Better content ≠ virality

    There is no set formula to go viral. But there are some things you can include to increase the chances for your content to go viral.

    In this episode, we'll talk about the main reasons why something goes viral according to Jonah Berger. The 6 STEPPS. 

    Viral basically is the word of mouth marketing on steroids

    Whether it's money heist, new ads, old jingles, secret places, or something that just moves us. This is what makes it special.

    So how can you increase your chances to go viral?
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    15 mins
Marketing Economics
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