• 5 Things To Remove From Your Website, Unhelpful Google Update, + AI Tools For Podcasters
    Mar 18 2024

    Tricycle Creative's Ross Herosian is joined by money coach Craig Dacy (https://craigdacy.com/) to discuss renewed discussion about a potential ban on TikTok, Meta's hidden ad fees if you use their iOS app, and Google's update aimed at reducing unhelpful content. They also discuss five things you should remove/update on your website. (19:16)

    Finally, Ross opens up the digital marketing toolkit and shares a platform that helps podcasts create marketing assets from their show audio/video. (32:03)

    🔗 Mentioned In This Show:

    • https://www.orbitmedia.com/blog/remove-from-your-site/
    • https://www.toastyai.com/
    • https://www.buzzsprout.com/?referrer_id=1431913

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    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

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    Twitter: https...

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    43 mins
  • Sleeveless Turtlenecks, Recycling Batteries, Nightmares, + more
    Mar 5 2024

    Introducing Search History, a new series where I discuss real personal and professional searches with guests. In this kick-off episode, I'm joined by Chris Slezak to discuss a very Dad-centric episode of our searches.

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    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    40 mins
  • Generational Preferences In Storytelling
    Aug 18 2023

    Marketing Coach Ross Herosian opens this episode talking about recent developments in digital marketing - Twitter's new name, the launch of Threads, and GA4.

    Next, he explores the storytelling preferences on various demographic cohorts like Baby Boomers, Gen X, Millennials, and Gen Z. Finally, he closes it out by sharing a useful productivity tool from his Digital Marketing Toolkit.

    📽️ Try Ecamm Live For Mac Free For 14-Days

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    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    27 mins
  • Embracing GA4, Cookie-less Web, and Brand-Focused Marketing with Jeff Greenfield
    Jun 28 2023

    In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?

    You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the demise of third-party cookies. It's not all data doom and gloom—this episode will inspire both marketers and business owners to explore new creative ways to analyze and target audiences, with a renewed focus on storytelling and branding.

    👉RightBlogger.com : Create great content faster. Unlock Limitless Creativity with AI-powered tools.

    IN THIS EPISODE:

    0:00 - History + Evolution of Google Analytics

    11:22 - Impact of GA4

    16:12 - Why Digital Ads Are Not Effective

    28:26 - The Attribution Problem

    43:39 - The Impact of Safari's Major Privacy Update

    =============

    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    55 mins
  • The Essentials of Engaging Email Content with Kyle Stout (Elevate & Scale)
    Apr 28 2023

    I'm talking email marketing with Kyle Stout, founder of Elevate and Scale. Discover valuable insights into email marketing strategy and how creating engaging emails can impact the success of your business. Learn about common email marketing mistakes, tips for crafting engaging content, and recommendations for choosing the right tools and systems. Additionally, find out how email marketing can benefit your business and maintain customer relationships.

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    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    41 mins
  • Marketing "Oomph" + "Umph"
    Apr 12 2023

    In this episode, I discuss the concepts of "oomph" and "umph" from basketball and how they relate to your marketing.

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    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    10 mins
  • A "hack" to convert videos to blogs, Wave's social calendar tool, TikTok Talk, + texting for work rant
    Mar 25 2023

    Marketing and content coach Ross Herosian is joined by Craig Dacy (money coach) to discuss a time-saving method of converting videos to blog posts , Wave Video's social content tool, the TikTok hypocrisy, and why Ross doesn't like to text for work.

    💵 Craig Dacy Money Coach For Service-Based Business
    Are you stressed about payroll? Unclear on your numbers? Want to pay yourself more? Book a call or go to craigdacy.com to learn more.

    =============

    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    44 mins
  • Paid Verification: Is This The End Of Social Media?
    Mar 1 2023

    Marketing and Content Coach Ross Herosian is joined by Craig Dacy to discuss how the introduction of paid verification on social media platforms may be a sign of the end for these platforms. We discuss why people are turning to verification as a way to get ahead and how it could be leading to a more unequal system where only those who can afford it have access to certain privileges. We also examine what could happen if the trend continues and how it could lead to the demise of social media as we know it.

    =============

    Did you enjoy this podcast? Please consider leaving a short review on Apple Podcasts (or wherever you listen). It takes less than 60 seconds, and it really helps the show get discovered by other people looking for marketing help. Plus, I love reading reviews!

    For show notes and to listen online: https://www.marketingclaritypodcast.com

    ➕ Join my FREE Marketing CLARITY Community full of tips, strategies, and how-to’s related to marketing, content creation, sales, and social media.

    ➕ Are you wandering around in a marketing fog? My Marketing CLARITY Guide can help! Learn more at http://getmarketingclarity.com/

    CONNECT WITH TRICYCLE CREATIVE

    Website: https://tricycle-creative.com

    YouTube: https://youtube.com.com/tricyclecreative

    TikTok: https://www.tiktok.com/@hellotricycle

    Instagram: https://www.instagram.com/hellotricycle

    Facebook: https://www.facebook.com/hellotricycle

    Twitter: https...

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    32 mins