If everyone is saying the same thing to market their business, how do you— as an expert—stand out?

How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition?

Today we're doing something a little bit different. We’re diving into Marketing Message Makeovers so you can stop using overused marketing cliches that make you blend in. Instead, you can stand out by asking yourself two very simple questions.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

Confession. I'm a bit of a control freak.

Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps!

And in reality - in a business - there are so many things that are out of our control, like whether:

• A prospective client says yes
• You land a podcast interview or a TEDx talk,
• People open our emails
• The algorithm shows people a social media post you spent an hour writing.

Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts:

>>What we say during sales conversation

>>The content of a pitch we send

>>The subject line for our emails

For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise.

It's critical to become known by the right people so your work is valued and people want to hire you.

So what do we control? That’s what we’re talking about today.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

You are the business owner who gets results for your clients.

You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience.

What is the deal with that?

I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hired instead of the charismatic few who did it for themselves and now they are shouting it from the rooftops that they can do it for you too!

>>>How do we overcome being overlooked?

>>>How do we go from seemingly invisible to in-demand?

That path is unconventional and we can't follow what the successful few do.

We need to go our own way.

On the podcast today, we’ll talk about how to carve out your unconventional path from overlooked expert to in-demand expert!

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.