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Join us for Episode 119 of the award-winning MVP - The Master's Voice podcast, featuring an enlightening conversation with the peerless PR and Comms leader, Madan Bahal, co-founder and Managing Director of India's largest independent PR and Marketing firm Adfactors PR. This is a rare media appearance by Madan; to our knowledge, his first in the past three years. In this insightful episode, Madan speaks of building a National Asset like Adfactors PR with Corporate Spirituality. And we at Mediabrief believe that the same qualities and culture can certainly empower the beleagured Public Relations industry in India.

We speak of Adfactors PR's remarkable journey, recent awards, and the keys to its sustained success. Discover how the firm adapted during the COVID-19 pandemic, transitioning swiftly and without a minute of downtime from a desktop- to a laptop agency. Also learn about the integral role of the team in fostering continuous growth.

In conversation with MVP host Pavan R Chawla, who is also founder-editor of Mediabrief.com, Madan highlights the importance of integrity, continuous learning, and being a good generalist in public relations. He shares his vision for the future of Adfactors PR, the firm's approach to succession planning, and shares the secret and significance of building strong client relationships through effective communication.

This episode offers a deep dive into the values, culture, and corporate spirituality that underpin Adfactors PR’s philosophy of sustainable growth.

The conversation is packed with insights, inspiration, and the wisdom of Madan Bahal, the peerless and highly respected PR and communications professional, and a profoundly empathetic, sensitive, and humble human being who remains driven by a deep sense of Purpose for the eventual profit of the Nation. Watch, listen, and reap the benefits of this invaluable discussion with sagacious Madan Bahal in his first media interaction in more than perhaps three years now. (Thank you Chaitalee Shete, for having made this interaction possible.)

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

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This, our 118th episode of MVP – The Master’s Voice Podcast with advertising genius Piyush Pandey of Ogilvy, just landed into our lap from what was to have been a very short telephonic chat about Ogilvy’s latest ad film entitled Jugalbandi for Pidilite’s powerful brand Fevicol. But transcribing this chat into text to try to capture the wonderful, stirring cadences of his passion for great creatives that could only be reproduced through audio, left us with no option but to convert the conversation into a podcast with Pavan R Chawla, Founder-Editor of Mediabrief.com.

Piyush’s ads for Fevicol have always been industry defining, and Ogilvy’s creative output for Fevicol has actually defined Indian Advertising. Their previous big film, Sharmain Ka Sofa for Fevicol, was a global eye catcher, and if there could be another film worthty of the Sharmain Ka Sofa linaege, it has to be this, their latest, Jugalbandi, created by Prasoon, with Piyush guiding and encouraging all along.

Listen to this episode, and watch the two films too, on Mediabrief.com. I hope you enjoy the chat. This, after all, is Piyush Pandey – unassuming, down-to-earth, like not just his favourite brand Fevicol, but also its leadership teams and his own family and himself too, all of whom he describes as 'Zameen se jude huay'.

Listen. Reap. Revel.

And yes, I promise you – in fact, Piyush and I do – to bring you a longer and even more rewarding video podcast – Vodcasts, as they are called now – soon.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Send us a Text Message.

This, the latest episode (#117) our award-winning series MVP - The Master's Voice Podcast, features Eeshan Lokhande and Veer Patel, the innovative co-founders of the CEAT Indian Supercross Racing League (ISRL), in conversation with show host and Founder-Editor of MEDIABRIEF.COM, Pavan R Chawla. The discussion dives into the world of Supercross racing and the ambitious journey of CEAT ISRL, highlighting its unique contributions to Indian sports.

Genesis of CEAT Indian Supercross Racing League: Eeshan and Veer introduce listeners to Supercross racing, known for its high-flying jumps and intense competition. Inspired by motocross, Supercross is held on specially constructed dirt tracks. Eeshan and Veer aim to replicate this excitement in India through the CEAT ISRL, driven by their passion for the sport.

Building the league: teams, riders, and innovation: CEAT ISRL stands out for its innovative team structure, including different skill categories and the inclusion of women riders. This inclusive approach promotes gender diversity and broader participation. The duo explains the meticulous process of creating challenging yet safe tracks, emphasizing responsible racing behavior and stringent safety protocols.

Strategic partnerships and marketing: Eeshan and Veer highlight their collaboration with major broadcasting partners like Viacom18 and GeoCinema, which has significantly boosted the league’s visibility. Their multi-faceted marketing strategy targets Supercross enthusiasts, general sports fans, and potential sponsors through social media, promotional events, and collaborations with influential personalities.

Expansion plans and future vision: Looking ahead, Eeshan and Veer plan to expand the CEAT ISRL to more cities across India and explore international markets. They discuss their expectations for the league’s second season, focusing on enhancing the overall experience for participants and viewers and maintaining their position at the forefront of motorsport innovation in India.

Impact on the industry and job creation: Beyond racing excitement, Eeshan and Veer reflect on the broader impact of the CEAT ISRL on the Indian motorsport industry, including job creation in event management, broadcasting, and marketing. By building a robust ecosystem around Supercross racing, they aim to create sustainable growth opportunities within the industry.

Closing thoughts and future prospects: As the episode concludes, Eeshan and Veer express their enthusiasm for the future of Supercross racing in India. They see the CEAT ISRL as more than just a racing league; i

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.