The market research landscape is a challenging one to navigate - drawing professionals from social sciences, business management and academic disciplines. What that creates is an environment in which future leaders need to hone both practical research, and a complex set of interdisciplinary, skills to succeed.

In this episode, we speak to Harriet Williams, Insight Manager at FlexMR who was shortlisted for the prestigious GRIT Future List and named as Significant Insights 30 Under 30 honoree in 2024. We discuss her path to market research, advice for new researchers and the challenges that the industry has yet to overcome.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Harriet Williams, Insight Manager @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠/ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠

As marketers, brand managers and insight professionals seek better ways to create emotional connections with audiences, video has long stood as an attractive, creative medium that commands attention. In this episode, we speak to Harry McGill, Co-Founder and Creative Director at McGill Productions, about what makes film and video such a powerful storytelling tool – and how the best in the business harness it.

We discuss what it takes to create an emotional, compelling and memorable story on screen, and what can be learnt from the process. We highlight the importance of audience understanding and the role of empathy building, as well as connecting narratives to tangible results. Listen now to find out more.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Harry McGill, Co-Founder & Creative Director @ McGill Productions

For more info on FlexMR, visit ⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠/ ⁠⁠⁠⁠Twitter ⁠⁠⁠⁠/ ⁠⁠⁠⁠Facebook⁠⁠

Despite recent advances in data collection, analysis and communication – asking questions is still the lifeblood of the insight industry. So why, then, is the quality of this vital component of our craft so often overlooked? In this episode of the MRX Lab, we speak to FlexMR CEO Paul Hudson about the challenges associated with determining and raising survey standards, plus how a renewed focus on participant experiences might provide the answer.

We explore the role of benchmarking, industry collaboration and co-design of standards in addressing this critical issue. Additionally, we examine the barriers to implementation, and seek to answer why such initiatives are difficult to implement – despite the drivers of a positive participant experience being widely known.

---

Presented by: Chris Martin, CMO @ FlexMR

Featuring: Paul Hudson, CEO @ FlexMR

For more info on FlexMR, visit ⁠⁠⁠www.flexmr.net⁠⁠⁠

Or connect via ⁠⁠⁠LinkedIn ⁠⁠⁠/ ⁠⁠⁠Twitter ⁠⁠⁠/ ⁠⁠⁠Facebook⁠