Join host Ben Brady in this insightful episode of Rethink Real Estate as he sits down with Chris Cochran, Director of Marketing for Harcourts Auctions. In today’s discussion, Ben and Chris explore the recent shift in digital advertising towards more unpolished, organic-looking ads, which are resonating strongly with audiences and driving significant success. They dive deep into how real estate agents can effectively use shorts and reels to expand their reach and engagement online, putting their brand and name in front of a larger segment of their target audience. This episode provides valuable strategies for agents looking to enhance their digital marketing efforts and capitalize on the trends that are shaping the future of online advertising in the real estate industry. 🎯 Key Episode Highlights: • The growing trend of unpolished, organic digital ads and why they're successful. • Practical tips for real estate agents to leverage shorts and reels for branding. • Insights into how authentic content can increase online engagement and visibility. • Strategies for targeting and reaching the right audience in the digital space. 👉 Must-Watch for Real Estate Professionals: If you’re looking to modernize your digital marketing strategies and connect more authentically with your audience, this episode is packed with actionable advice. Be sure to like, subscribe, and share your thoughts or experiences with digital advertising in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #ChrisCochran #HarcourtsAuctions #RealEstateMarketing #marketingstrategy #SocialMediaStrategy #Podcasting #BrandBuilding #MarketingSuccess #RealEstateTrends #BenBrady