Ben Brady, CEO of Harcourts Auctions, sits down with Sean Uyehara, Area Manager of Geneva Financial, to unpack one of the most powerful — and overlooked — mortgage strategies available today: the First Lien HELOC.Sean explains how this product, widely used in Australia but still emerging in the U.S., allows homeowners to pay off their mortgages in 3–7 years instead of 30. He breaks down exactly how it works, who it’s for, and why it’s fundamentally changing the way people think about homeownership and liquidity. You’ll learn how this approach turns your home equity into a powerful financial tool — letting you access capital, avoid unnecessary interest, and build wealth faster without changing your lifestyle.The conversation then shifts to social media, where Sean shares how he’s built a 90% lead-generating business through TikTok and Instagram. From posting 100 videos fast to using TikTok’s content-gap insights, he reveals the repeatable framework that took his brand from invisible to over 2 million monthly views. If you’ve ever wondered how to mix financial innovation with content consistency, this episode delivers both the blueprint and the mindset.Timestamps & Key Topics[00:00:00] – What is the First Lien HELOC and why it’s popular abroad[00:02:00] – How it helps homeowners pay off mortgages 25 years early[00:04:00] – Who it’s for (and when it doesn’t work)[00:06:45] – Turning your home equity into a self-financing tool[00:08:30] – Liquidity, access to capital, and financial freedom[00:10:00] – Avoiding debt traps and budgeting for success[00:11:45] – Real-world examples of payoff timelines[00:14:00] – Sean’s social media playbook for loan officers & agents[00:16:10] – The “100 Video Rule” and content-gap strategy[00:19:00] – Automating your posting across 6+ platforms[00:21:00] – Converting leads through comments, DMs & drip campaigns[00:22:40] – The connection between niche content and massive traction🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.com🔗 Connect with Sean Uyehara & Geneva Financialhttps://www.genevafi.com/sean-uyehara/https://www.linkedin.com/in/suyehara/https://www.youtube.com/@UCen6zACsF-75IVq-Lhib1oQ https://www.facebook.com/sean.uyehara22/🔗 Connect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions

In this high-energy episode of Rethink Real Estate, Ben Brady, CEO of Harcourts Auctions, sits down with Chris Cochran, Director of Marketing, to unpack a next-level strategy for winning competitive listings — using AI to transform your listing presentations and impress even the toughest sellers.Ben and Chris dive into the psychology behind preparation and presentation, revealing how you can differentiate yourself long before you even walk through the seller’s front door. From sending a photographer to capture pre-presentation property photos to leveraging AI image enhancement tools like Gemini or DALL·E for before-and-after visuals, they explore how small touches of innovation can create massive impact.The conversation also gets tactical — how to assess seller personality through early engagement, how to position “preparation” as your unique value proposition, and why the three P’s of success — Preparation, Product, and Price — are the foundation of every standout listing pitch. Plus, they share how to overcome objections, use visuals to build credibility, and stay ahead of competing agents in a crowded market.Whether you’re trying to break into luxury listings or simply need an edge in your next pitch, this episode delivers actionable ideas to help you compete smarter, present better, and close with confidence.Timestamps & Key Topics[00:00:00] – Introduction: The Strategy Behind a Standout Listing Presentation[00:01:00] – Why Preparation Is the Hidden Differentiator in Real Estate[00:02:10] – The Power of Pre-Presentation Photos & Custom Proposals[00:04:00] – How to Read Sellers: Engagement, Personality & Motivation[00:05:30] – Using AI Tools (Gemini, DALL·E) to Enhance Listing Visuals[00:06:15] – The Three P’s of Real Estate: Preparation, Product & Price[00:07:10] – Framing the Conversation: Competing vs. Marketing[00:08:00] – Staging, Presentation & Small Touches That Win Listings[00:09:10] – How AI Can Elevate Brochures, Staging, and Buyer Imagination[00:10:30] – Breaking into Luxury Markets with Innovative Listing Tactics🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions💡 Subscribe for weekly insights on sales strategy, marketing, and innovation in real estate.💬 Comment below: Would you use AI to help you win your next listing presentation?

Ben Brady breaks down what the 2026 real estate market could really look like—beyond the headlines, hype, and hopeful optimism.Fresh from an economic forum at Chapman University, Ben shares insights from one of the nation’s top real estate economists on inflation forecasts, long-term mortgage rate trends, and how these forces could reshape the industry over the next 24 months. With predictions of 5% inflation by the end of 2026 and interest rates unlikely to dip below 5%, Ben urges agents to replace wishful thinking with strategic preparation.This episode isn’t about doom and gloom—it’s about realism, resilience, and readiness. Ben breaks down the core skill sets agents must master to thrive in a high-inventory, high-stakes market: clear communication with sellers, data-backed pricing strategies, and the ability to sustain relationships through longer days on market. He also shares why adaptability and empathy will define the most successful agents of the next cycle.If you’re serious about building a business that lasts through any market condition, this is your wake-up call for 2026—and beyond.Timestamps & Key Topics[00:00:00] – Introduction: 2026 Market Predictions & Economic Forum Takeaways[00:01:00] – What Economists Are Saying About Inflation and Rates[00:02:30] – Why “Lower Interest Rates” Won’t Save the Market[00:03:45] – The Reality of 2026: Longer Days on Market, Price Reductions[00:05:00] – Skill Sets Agents Must Master for the New Market[00:06:10] – Communicating with Sellers: Data, Honesty & Trust[00:07:00] – Why Time and Communication Are Your Greatest Assets[00:08:15] – The Tariff & Debt Variables No One’s Talking About[00:08:45] – Final Thoughts: Setting Mindset & Expectations for 2026🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctionsSubscribe for more real estate insights on sales strategy, market cycles, and building a listing-focused business for the future.💬 Comment below: What do you predict will define the 2026 real estate market?