Discover the transformative journey of entrepreneurship with Dean Mercado, the strategic mind behind Online Marketing Muscle, celebrating two decades of innovation. Dean shares insights on business development, comparing it to human growth, and highlights the resilience needed to thrive. Learn timeless lessons, the power of purpose, and how to scale using the Cloning Owner methodology. This episode is your roadmap to elevate your business acumen.

In this candid discussion, Dean reflects on his evolution from a raucous youth to a family-centered entrepreneur, emphasizing how personal values shape business success. We explore pivotal life moments that redefine priorities and how personal growth mirrors business strategy, offering actionable insights to enhance both your company's value and your quality of life.

Leadership is an evolving challenge demanding continuous personal development. Dean discusses when it's time for a leader to pass the torch for the business's betterment, confronting growth, ego, and the importance of new leadership. Tune in for a session that will expand your perceptions of business, leadership, and the intersection of personal endeavors.

NOTABLE QUOTES
"When you don't know what you don't know, that’s ignorance. If you're thinking ignorance is bliss, it is not. Ignorance is ignorance." – Dean
"Be in a constant growth mode as the CEO of your company." – Dean
"The systems and the individual that got you to where you're at now will not get you to where you want to be." – Philip
“I never see myself as better than anyone I'm coaching. We're all learning from each other. We're all on a journey somewhere." – Dean
“What got you here won't get you there. No matter where you are on that path, you've got to understand what has to happen.” – Dean
“You don't grow a business, you grow people and the people grow the business.” – Dean
“Our human experience is meant to be a learning experience.” – Dean
“My own personal core values are to love, to create, and to learn.” – Dean
“Evolve to actualization” – Dean
“When you're trying to build up people, the best thing to do is to give them purpose, to give them a clear path forward, a mission, something to drive them.” – Philip
“Take the time to tie the core values for people, because not everything is so clear to everybody around you.” – Dean
“As entrepreneurs, you build your business, so it's worth something.” – Dean
“Systemizing everything that's going to get us the leverage we want. It's going to build the assets that we want.” – Dean
“When I read a book, I implement out of every book, I expect to implement at least one thing, otherwise, why did I read that book?” – Dean
“If you get to where you want to go. You got to try things on and you got to be willing to stick to it and put in the repetitions.” – Dean
“Everybody has a unique audience that's meant to listen to them, that's meant to work with them. You don't have to be the best.” – Dean
“Repetition is the mother of learning. And that's the truth.” – Dean
“We are the bottleneck in our business. No matter where we're at one year, five years, 10 years, 50 years in business, we are the bottleneck.” – Philip

RESOURCES
Dean
The MINDstretch by Dean Mercado: https://a.co/d/bmTebnn
Website: https://deanmercado.com/ | https://onlinemarketingmuscle.com/
LinkedIn: https://www.linkedin.com/in/deanmercado/

Philip
Digital Course: https://www.speakingsessions.com/digital-course
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en
TikTok: https://www.tiktok.com/@philipsessions
Linkedin: https://www.linkedin.com/in/philip-sessions-b2986563/
Facebook: https://www.facebook.com/therealphilipsessions

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