In today's episode of Lets Run Email Marketing, Nick and Fraser discuss subject lines. They go over what makes a good subject line (and a bad one), some examples from brands they have seen and clients they have worked with and some top tips on how make better subject lines.

Whether you're marketing a product, sending a newsletter, or simply aiming for better open rates, mastering subject lines is crucial. We break down proven strategies, from using power words to leveraging curiosity and personalisation, to help transform your emails from ignored to eagerly opened. Tune in to learn practical tips that will make your subject lines stand out in crowded inboxes and capture your audience's attention effectively.

In episode three of "Let's Run Email Marketing," Nick Bodington and Fraser Sweeney explore effective strategies for nurturing new leads. They discuss the importance of the initial contact through welcome emails and follow-up sequences, focusing on the critical first 10 to 14 days after acquiring a new email subscriber. The hosts also debate the optimal frequency of emails to maximize engagement without overwhelming new customers.

In this episode Nick Boddington and Fraser Sweeney delve into email personalisation. They discuss the high return on investment of email marketing and the common mistakes in personalising emails, such as incorrect recipient names. The episode emphasises the importance of quality data collection and offers strategies to make emails feel personal and engaging.