On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.

Key Takeaways:

(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.

(06:53) The significance of integrating CRM and analytics for effective marketing.

(09:43) Personalization in advertising through AI and the importance of tailored messages.

(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.

(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.

(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.

(21:54) Sharon's journey from Google to launching her own agency.

(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.

(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.

Resources Mentioned:

Sharon Park - https://www.linkedin.com/in/presidentsharon/

Sage Digi | Website - https://sagedigi.com/

This episode is brought to you by Content Allies.



Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

#B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.

Key Takeaways:

(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.

(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.

(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.

(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.

(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.

(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.

(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.

(37:57) The ongoing challenge of adapting to rapid changes in the business environment.

Resources Mentioned:

Egress Solutions

GTM Disrupted Podcast

Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

#B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape.

Key Takeaways:

(00:41) Genesis and his role at Initiative.

(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.

(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.

(07:11) The underrated value of endemic media in targeted industry marketing.

(08:09) Brand architecture and its components as the foundation of strategic marketing.

(10:45) Strategies for effective marketing under budget constraints and resource limitations.

(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.

(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.

Resources Mentioned:

Genesis Capunitan -

https://www.linkedin.com/in/genesiscapunitan/

Initiative | LinkedIn -

https://www.linkedin.com/company/initiative/

Initiative | Website -

https://www.interpublic.com/our-companies/initiative/

Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

#B2B #BusinessLeaders #Leadership