This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth.

As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhealthy - places. So if you recognise her definition of the ‘danger zone’ that this creates, then consider her wisdom a wake-up call.

We also delve deeper into the importance of role modelling and how that enables future leaders to feel empowered. And if you’ve lost your new-business mojo, Katie shares her view on how to get it back.

Finally, this being The Immortal Life of Agencies, no episode would be complete without a clear view on how to make our industry a more joyful place to be.

HIGHLIGHTS:

[04.29] The confusion of growth and strategy.

[07.57] What matters in maintaining client relationships.

[12.35] What prevents future leaders from feeling empowered.

[15.57] Ways to regain your new-business mojo.

[20.44] Pitching to different types of audiences.

[23.33] How growth changes when you’re the CEO.

[26.57] Two different layers of feedback.

[30.17] The culture-building power of new-business.

GUEST SOCIALS:

LinkedIn - linkedin.com/in/katie-lee-37185321/

HOST SOCIALS:

Linkedin - https://www.linkedin.com/in/robinbonn/

Twitter - https://twitter.com/robonn

MORE ABOUT CO:DEFINERY:

https://www.codefinery.com