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A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including

• Understanding how Kantar has evolved
• Balancing corporate responsibilities with staying in touch with clients
• How how the business thinks about poduct development processes
• How to think about brand growth
• The balance between measurement and advice
• Tying upper funnel to retail outcomes
• How Amy got into the industry
• Advice how to prosper in the insights world

And of course there’ something you probably wouldn’t know about Amy, as well as a few surprises in the quickfire round!

All episodes available at https://www.insightplatforms.com/podcasts/

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A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora.

So, a fantastic foundation of experience to get into a range of industry issues including:

- How to integrate research practitioners across major corporations.
- Considerations in researching physical product vs software
- Best practice to knit together product, marketing and sales research
- The importance of integrating multiple consumer touch points
- What makes a good and a bad agency?
- Avoiding unnecessary research duplication
- Advice for young people coming into the industry

All episodes available at https://www.insightplatforms.com/podcasts/

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So, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating

• How the creator economy works & how to measure success
• The importance of the elephant path
• The benefit of a consumer insight grounding
• Lesson from establishing measurement at Facebook, Pinterest and Snap
• How to evaluate ROI
• How brands should work with creators
• The importance of creating benchmarks and establishing the metrics that really matter
• And something you may not know about American vs European wine.

All episodes available at https://www.insightplatforms.com/podcasts/