Summary:
In this conversation, Josh Tapp interviews Ryan Estes about the podcasting industry and the launch of Wildcast. They discuss the value of podcast advertising, the importance of niche audiences, and the authenticity of host-read endorsements. Ryan shares his insights on industry trends, including the potential impact of blockchain and AI on podcasting. He also encourages podcasters to reach out to their personal networks and reconnect with old contacts. Overall, the conversation highlights the power of podcasting as a medium for communication and community-building.

Keywords: podcasting, podcast advertising, Wildcast, niche audiences, authenticity, industry trends, blockchain, AI, personal networks, community-building

Takeaways:

• Podcast advertising is valuable because it reaches a highly engaged and attentive audience.
• Niche podcast audiences can be more effective for certain brands than large, general audiences.
• Host-read endorsements are more authentic and impactful than digitally inserted ads.
• The podcasting industry is at a technological crux, with potential developments in blockchain and AI.
• Podcasters can benefit from reaching out to their personal networks and reconnecting with old contacts.

titles

• The Authenticity of Host-Read Endorsements
• Industry Trends: Blockchain and AI in Podcasting

Sound Bites

• "Podcasting might become a beacon for authenticity"
• "Open up your text message app and start scrolling"
• "For podcasters, put that on your shoulder that you're the hub of your personal community"

Chapters
00:00Introduction and Catching Up
03:23The Podcasting Market and Industry Trends
08:21The Value of Niche Audiences and Host-Read Endorsements
25:10Reconnecting with Personal Networks
32:45Recommendations: Wildcast and Kitcaster

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