Did you know that there is a science to copywriting? In this episode, I sit down with Christina Torres, copywriter and CEO of Run and Tell That Co. She shares the differences between selling as a product versus a service-based business, mistakes that business owners make when it comes to their copy, and how to loosen up your sales page buttons.

This episode is full of tips to help you strengthen your copywriting abilities and help you feel more confident selling your products or services.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Rob March and The Copywriter Club

ChatGPT

Claude.ai

Otter.ai

Loom

Website: https://www.runandtellthat.co/

Instagram: https://www.instagram.com/christinateeee

Hosted on Acast. See acast.com/privacy for more information.

Is your business supporting your life? In today’s episode, we’re joined by Ashlyn Carter, the founder and CEO of Ashlyn Writes. Ashlyn wasn’t always a business owner, but instead entered this journey due to her mental health forcing her to leave her corporate job.

Listen in as she shares how she confidently integrates her own life stories into her copy, builds systems that support her life, and manages her mental health. Plus she’s even highlighting pricing strategies for entrepreneurs. This episode is jam-packed with so many nuggets that every business owner needs to hear.

Trigger Warning: Please note that this conversation contains a brief conversation about eating disorders. If you are not in a place to listen, we totally understand and encourage you to skip today's episode.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• [3:03] Leaving a corporate career to start a copywriting business
• [9:01] How to develop your story as a business owner
• [15:12] Good writers are good noticers of life
• [17:29] Taking care of your mental health as a business owner
• [22:48] Creating systems so that your business can run without you
• [27:49] How to evaluate your pricing
• [32:38] How to feel confident when selling your services using strong copywriting
• [43:09] The biggest differentiator between the businesses that succeed and the ones that fail

• Gen Z Broke the Marketing Funnel article
• 1000 True Fans article
• Codie Sanchez
• Atomic Habits
• Honeybook
• Shanna Skidmore

• Website: https://ashlynwrites.com/
• Instagram: https://www.instagram.com/ashlynscarter/

Hosted on Acast. See acast.com/privacy for more information.

If you are a business owner that is looking for more ways to put yourself out there and gain more visibility in your business, this episode is for you. Mallory Blair, the CEO and co-founder of Small Girls PR, joins us for a very fun conversation on how business owners can find and pitch for various PR opportunities to help bring more exposure to their businesses.

Mallory shares the unique way she started in PR, tangible strategies to find and pitch ourselves to various media outlets, and how having grit and resilience in your business can pay off in the most amazing ways.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

• Muckrack report
• Muckrack PR software
• Connectively

• Website: https://www.smallgirlspr.com/
• Instagram: https://www.instagram.com/yourpalmal/

Hosted on Acast. See acast.com/privacy for more information.