• In Clear Focus: The Barbie Movie Special

  • Mar 26 2024
  • Length: 27 mins
  • Podcast
In Clear Focus: The Barbie Movie Special By cover art

In Clear Focus: The Barbie Movie Special

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  • Summary

  • IN CLEAR FOCUS: Olivia Scott and guests explore the Barbie movie's enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye's strategy team, discusses the film's exploration of femininity, empowerment, and brand collaborations. Bigeye team members Sandra Marshall, Rhett Withey, and Savannah Santiago weigh in on creative marketing, the success of brand collaborations, and Barbie's appeal across generations.
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