• E057: Operators in Session with Cherene Aubert

  • May 22 2024
  • Length: 1 hr and 13 mins
  • Podcast

E057: Operators in Session with Cherene Aubert  By  cover art

E057: Operators in Session with Cherene Aubert

  • Summary

  • 00:00 Introduction

    03:41 Chaurene's Career Journey and Leaving Bobby

    08:06 Growth and Challenges at ILIA Beauty

    14:17 Lessons from Bobby and the Importance of Customer Obsession

    22:07 Skills and Insights from the Agency World

    27:25 Remote Work and Managing High-Performing Teams

    34:22 Generating Sustainable Growth

    36:38 Building an Organic Customer Acquisition Baseline

    37:38 Alternative Growth Strategies: New Products and Distribution Channels

    38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

    39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

    39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

    54:46 Focusing on High-Leverage Points for Maximum Growth


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