As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time, creativity, and strategic planning, making it a challenge for those juggling multiple aspects of their business. However, the good news is that creating a steady flow of high-quality marketing content without burnout is possible. With a clear strategy, you can effectively create content that promotes your business on social media.

In this episode, I discuss how to plan social media content using my PBS (Planning, Batching, and Scheduling) method. Let’s explore how this structured approach can simplify and streamline the often-overwhelming content creation process by breaking it down into 5 pillars that can help you build and maintain a consistent and engaging online presence.

In this episode, I chat about:

• How to simplify marketing when it comes to content
• How to use the PBS method to organize and streamline your content
• Tips to make your content planning and creation fun
• How to tailor your content for your clientele
• How to choose your topics, write a copy, and create graphics
• 4 actionable steps for planning your social media content

Resources:

Grab your FREE Content Hub:

https://simplifiedmarketingservices.com/the-simplified-content-hub/

Let’s Connect:

Website: https://simplifiedmarketingservices.com/

LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

Instagram: http://www.instagram.com/simplifiedmarketingservices

The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel understood and valued. Humanizing your brand opens a door for transparent communication, personalized service, and a consistent demonstration of your brand's values and personality.

In this episode, I discuss strategies for humanizing your brand, being authentic, and increasing your traction. Listen and learn how to leverage storytelling in your messaging to build genuine connections with your audience.

In this episode, I chat about:

• What it means to humanize your brand.
• How to create authentic content that aligns with your brand mission and values
• Three strategies to humanize your brand with the power of personal stories
• How to share your journey and help your audience connect with real experiences
• How to add a human touch to your brand using clients' success stories
• How to humanize your brand through lessons learned
• Humanize your brand carousel: https://www.instagram.com/p/C7CDB4_L5mC/?img_index=1

Let’s Connect:

Website: https://simplifiedmarketingservices.com/

LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

Instagram: http://www.instagram.com/simplifiedmarketingservices

As a business owner looking to drive sustainable growth and success, infusing your mission, vision, and core values into your marketing can help create a cohesive and authentic brand identity that resonates deeply with your audience. This integration is the key to maintaining clarity and focus in your marketing strategies, ensuring that all campaigns and content are purpose-driven and aligned with your objectives. By consistently communicating your values, beliefs, and long-term goals, you differentiate your brand in a crowded marketplace and build a strong, recognizable presence.

In this episode, I talk about how I infuse our mission, vision, and core values into our marketing at Simplified Marketing Services. Our goal is to help you know us on a deeper level, understand who we are as an agency, and get some tips on how you can make every marketing effort reflect the true essence of your business to maximize your profitability.

In this episode, I chat about:

• Simplified Marketing Services mission, vision, and core values
• How we create content that helps clients become thought leaders in their industry
• How to create content that builds a brand
• Simplified Marketing Services’ 5 core values and how we live up to them.
• How to put family first as a core value without compromising your success
• Why you shouldn’t stop your marketing reel: https://www.instagram.com/p/C69A1wSuSyb/

Let’s Connect:

Website: https://simplifiedmarketingservices.com/

LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

Instagram: http://www.instagram.com/simplifiedmarketingservices