• Episode 2: Behavioural Biases - Being Right

  • May 10 2024
  • Length: 9 mins
  • Podcast
Episode 2: Behavioural Biases - Being Right By cover art

Episode 2: Behavioural Biases - Being Right

Listen for free

View show details

  • Summary

  • Find out the underlying factors that motivate people in marketing so you can create customer experiences that play to this.

    In this episode, we discuss how to leverage the being right category, such as using post-purchase communications to boost your customers’ ego. For all that and more, hit play and subscribe.

    Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework:

    Connect with us!

    Instagram: @fabricxlabs

    LinkedIn: https://www.linkedin.com/company/fabricxagency

    LinkedIn: https://www.linkedin.com/in/si-elliott/

    Research related to this episode:

    • Casad, B. J. and Luebering, . J.E. (2023, November 9). confirmation bias. Encyclopedia Britannica. https://www.britannica.com/science/confirmation-bias
    • https://medium.com/@charlesleon/confirmation-bias-why-we-think-were-right-c81e493ea330
    • https://www.inc.com/jeff-haden/science-says-stop-infecting-other-people-with-better-than-average-effect.html#:~:text=You're%20probably%20familiar%20with,even%20though%20that's%20mathematically%20impossible

    IKEA Effect:

    • https://www.hbs.edu/ris/Publication%20Files/11-091.pdf
    Show more Show less
Leadership Marketing Economics
Show more Show less

What listeners say about Episode 2: Behavioural Biases - Being Right

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available