Last week, we talked about if AI could replace copywriters. Earlier this week, I saw an article on Marketing Dive which told the story of how Coca Cola is using (experimenting) with AI to create images that they will use in a global digital and print marketing campaign. Naturally, that led us to want to follow up last week’s episode with the topic of Can AI replace graphic designers? And to help us with that conversation, we’re joined today by our resident designer and colleague Flavia.

Mentioned in the episode

• The Coca-Cola article on Marketing Dive
• Create Real Magic website

AI took the world by storm a year ago. Last week, it did it again with the OpenAI Board and CEO drama. While interesting, it doesn’t really have an impact on those of us in the trenches who are tasked with doing more with less and (still) seeing if AI can help marketers do their daily jobs.

One of those daily (and important) marketing jobs is copywriting. Mike (not a very good copywriter) & Leah (an amazing copywriter) discuss whether or not AI can (or will) ever replace a human at the all-important task of connecting with people through words.

Can a night owl become an early bird? Or more importantly, *should* they? Join Mike and Leah on episode 28 of the I Saw This Thing podcast, as they discuss whether the early bird really gets the corporate worm.