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Hunting Influence

By: Aaron Kozinets
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  • Summary

  • Why is it that some people or businesses seem to attract attention without effort while the rest of us struggle to get our message heard? I'm Aaron Kozinets, the founder and CEO of Influence Hunter, an influencer marketing agency that helps companies of all sizes scale through the use of influencers. On this podcast, we share stories from those that have it… and those that leverage it, to help you develop what we believe could be the most important skill in business right now: influence. Every two weeks, I host interviews with business leaders, individuals and industry experts that have built or leverage influence to succeed.
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Episodes
  • Capturing Content and Tracking Influencers to Save Time and Increase ROI

    Capturing Content and Tracking Influencers to Save Time and Increase ROI
    Nov 29 2021
    In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Joe Anderson, Co-Founder of Mighty Scout which is a platform that helps companies track and report influencer campaigns. Joe discusses his early days as an entrepreneur where he started a marketing agency called Walter Reed Consulting in which he built and promoted websites for businesses. After several entrepreneurial ventures and pivots, Joe is now focused on Mighty Scout, one of the industry leaders in influencer reporting. Joe discusses his lean Startup approach to his company, how he incorporates feedback to continuously improve his product, and shares his insight on how the influencer marketing industry has evolved over time.
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    46 mins
  • How to Pivot During a Crisis and Build a Great Team

    How to Pivot During a Crisis and Build a Great Team
    Oct 25 2021
    In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Michael Siegel, Co-Founder and CEO of Decocrated Curated Home. Michael discusses how he built and scaled Decocrated from what started out as a small mom and pop shop picture framing business into the industry leader in the home décor subscription box space. Decocrated has won the award for the best home décor subscription box three years in a row. Michael also discusses his advice for building a great team, the obstacles he faced with events occurring such as the mortgage meltdown in 2008, and how he has used influencers to scale his digital marketing efforts.
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    47 mins
  • Word of Mouth on Steroids with Ucef Kaawach, CEO at B. Easy Social

    Word of Mouth on Steroids with Ucef Kaawach, CEO at B. Easy Social
    Sep 7 2021
    In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Ucef Kaawach, Founder and CEO of B. Easy Social. Ucef discusses his entrepreneurship journey from a young age where he pursued drop shipping for his clothing brand, flipping items on Kijiji/eBay, and starting his own Amazon FBA Business where he generated over $100,000 in revenue after only one year. Ucef also discusses all things influencer marketing, such as how to find the best influencers and what things to look for, his advice for managing paid campaigns and negotiating with influencers, the biggest misconceptions of the Influencer Marketing industry as well as his experiences working with large influencers such as Floyd Mayweather and Kendall Jenner, and why Influencer Marketing is considered word of mouth on steroids.
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    53 mins
Leadership Marketing Economics
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