The Den Lennie Show Podcast Por Den Lennie arte de portada

The Den Lennie Show

The Den Lennie Show

De: Den Lennie
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Strategic insights for production company owners ready to scale past $250K. We talk about systems, profitability, and sustainable growth. #JFDI


© 2026 Den Lennie/F-Stop Academy Australia
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Episodios
  • The Authenticity Moat: Marketing in a Fake World. EP #397
    Apr 7 2026

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    In a world flooded with generative AI "slop," high-end brands are terrified of looking cheap. Trust takes years to build and seconds to destroy. In this episode, Den breaks down why your biggest competitive advantage in 2026 isn't your gear, but your transparency.

    Here is what you’ll discover:

    • The Era of AI Fatigue: Why consumers are pushing back against "perfect" content.
    • The Glass Box Strategy: How to use your production process to build an "Authenticity Moat."
    • Brand Safety: Why high-ticket clients buy human guarantees, not video files.
    • Organic vs. Processed: How to use luxury positioning to stop price-shopping.
    • The Market Split: Why the creative industry is dividing into "Fast Food" and "Farm-to-Table."

    If you want to move from the "Technician Trap" to a strategic "Farmer" model, this episode is your blueprint.

    Mentoring options : www.denlennie.com

    Connect with Den on Instagram: https://www.instagram.com/den_lennie






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    6 m
  • The $350K Event Pricing Trap EP #396
    Mar 22 2026

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    If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage?

    In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work.

    You will learn:

    • Why day rate pricing limits revenue
    • The difference between a cameraman's thinking and a business owner's thinking
    • Why event footage becomes a long-term marketing asset
    • The pricing benchmark used by high-performing production companies

    If you want to stop underpricing your work and position your company as a premium provider, this episode will change how you think about event pricing.

    Subscribe so you never miss an episode.


    Mentoring options : www.denlennie.com

    Connect with Den on Instagram: https://www.instagram.com/den_lennie






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    17 m
  • The 90-Day Ghost: Why Your Best Leads Keep Disappearing. EP #395
    Mar 3 2026

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    In this episode, Den breaks down the "90-Day Ghost" phenomenon. If you're a video agency owner frustrated by radio silence after a great discovery call, you need to understand the structural and psychological reasons for the delay.

    Den explores why the real sales cycle is 90 days, not 30, and how to build a follow-up system that converts without feeling desperate.

    ​​In this episode, we discuss:

    • Why the "pain of inaction" often wins over the "pain of action."
    • The 14-day value-based follow-up sequence.
    • Why organic content has a 90-day delay before hitting your bottom line.
    • The "Interview Question Hack" to reactivate cold leads.
    • How to move from a 25% to a 60% conversion rate using a CRM.

    If you want more predictable revenue and fewer ghosted proposals, this episode will reset your approach.

    Scale your agency to $500k+. Join the briefing at denlennie.com/authority-gap.

    Mentoring options : www.denlennie.com

    Connect with Den on Instagram: https://www.instagram.com/den_lennie






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    17 m
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