• How to Scale a Highly Profitable Brand: Innovating and Marketing for Success

  • May 10 2024
  • Length: 1 hr and 14 mins
  • Podcast
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How to Scale a Highly Profitable Brand: Innovating and Marketing for Success

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  • Summary

  • Chris Hunter is the co-founder and CEO of Koia, a plant-based beverage company that produces refrigerated vegan protein shakes. He previously co-founded Phusion Projects Inc., the company behind the alcoholic energy drink Four Loko and is the author of “Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity.”

    In this episode, we talked about business risks, resilience, distribution & marketing strategies…
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Management Economics
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