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Today we’re answering the question: “What makes a good video ad?”

With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before.

Luke Melrose, creative director and video ad specialist, guides us through the following key points:

1️⃣ Common mistakes with video ads

2️⃣ Matching the video content to the customer’s journey and stage of the funnel

3️⃣ Measuring and improving video ad performance

▶️ Connect with Luke:

LinkedIn: https://www.linkedin.com/in/lukemelrose/

Luke’s YouTube: https://www.youtube.com/channel/UCO-TEIwZ1YdtJq6QpSbjAqQ

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness