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CHAPTERS:

00:00 Introduction

02:53 Why Target ACOS Matters

04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale

16:59 The Nuances in Vendor Central

21:17 What to Consider with Target ACOS

23:31 The Strategy Behind Breakeven Advertising on Amazon

24:52 Diving Deeper into Advertising Strategies and Tactics

25:23 Understanding and Setting Target ACoS

27:37 Tactical Insights on Brand Defense and Keyword Targeting

30:55 Strategic Considerations for Ranking Keywords and Investment Levels

46:24 Final Thoughts on Target ACoS and Strategic Advertising

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

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YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

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Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness