• How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

  • May 7 2024
  • Length: 24 mins
  • Podcast
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton  By  cover art

How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

  • Summary

  • Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique take on the future of media buying and measurement.

    Guest: Melanie Brown

    Host: Mike Shields

    Sponsored by: Epsilon

    Produced by: Fresh Take

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