While small law firms may not be able to compete with the marketing budget of a large law firm, there are quite a few advantages you have as a small law firm!

If you’re a small law firm with a mighty marketing strategy, you can pull in more cases than you know what to do with. Tune in to learn more about how to differentiate your small firm from the competition and scale your capacity to serve your community.

Today, we’re chatting with William Franchi, Founder and Managing Attorney at Franchi Injury Law, about the advantages and challenges of being a trial lawyer at a small law firm. With only three attorneys practicing at Franchi Injury Law, including himself, William has a unique perspective of diversifying your marketing channels, building unbreakable referral relationships, and knowing when it’s the right time to branch out into new areas of law.

Stay tuned to the end as we put William in the spotlight to answer some fun, yet slightly cringey riddles!

In this episode of Hot Docket, Bobby, Andrew, and William discuss:

• Why William became a trial attorney after a devastating injury in college sports.
• The difficulties of practicing personal injury law as a small law firm
• Why he decided to branch out into multiple service areas after resisting it for six years
• How to differentiate your small law firm’s brand from your competition (with podcasts, books, etc.)
• Scaling your capacity to serve more clients when you bring in more cases than usual
• Strategies for building referral relationships with other firms/attorneys

Key Actionable Takeaways for Law Firms:

• Closely evaluate whether certain marketing channels will make sense based on your marketing budget. Typically, TV, radio, and billboards need to hit enough reach and frequency to justify the spend.
• Consider smaller marketing channels/campaigns if you have a small budget to work with.
• Since lead generation can fluctuate from month to month, diversifying your marketing channels will strengthen your overall marketing strategy so you don’t have to rely on one channel to bring in all your cases.
• The better reputation you have as an attorney, the more referrals you will get, especially as a new or small law firm. Work on building up your reputation and referral relationships will be easier to build.

To get in touch with William, connect with him on LinkedIn or visit his website: https://franchilaw.com.

Follow William Franchi on Instagram (@thelawfathertampa) and TikTok (@thelawfather) for daily how-to videos.

Check out The Lawfather Podcast.

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Are you a small law firm with a limited marketing budget wondering how to compete with larger firms? It’s time to learn some scrappy marketing strategies from the one and only, Ben Glass!

Small firms may be the backbone of the legal industry, but not all marketing strategies will work for a small firm. Of course it depends on what your area of practice is, but being a small law firm requires a unique and strategic approach to marketing.

Today, we’re grateful to be speaking with Ben Glass, Founder, CEO, and Trial Lawyer at BenGlassLaw and Great Legal Marketing, as well as author, podcast host, mentor, and coach. Ben is a true expert when it comes to marketing and business growth for small law firms, so you’re in for a treat with this discussion.

If you’re ready to take your small law firm to new heights and beat the competition, listen in, take notes, and stay tuned until the end for our “Foul or No Foul” rapid fire round!

In this episode of Hot Docket, Bobby, Andrew, and Ben discuss:

• The biggest mistake small law firms make in running and marketing their business
• How do you incorporate the feedback loop of attribution into marketing?
• Ben’s legal marketing guides & tips for writing a book
• Aligning your marketing techniques with your area(s) of law
• The benefits of expanding into multiple law practice areas
• Common reasons why law firms lose referral sources & How to avoid them
• When and why small law firms should say “no” to certain clients/cases

Key Actionable Takeaways for Law Firms:

• Small firms can rely on referrals, SEO, and proximity to clients to stay competitive.
• Create and enforce a company culture that always asks leads/clients: “How did you find out about our law firm?”
• Learn when and how to say “no” to cases that might make you money, but that cost you a ton of time and grief. This will eventually frame you as an expert in your area(s) of practice.

To get in touch with Ben, email him at ben@benglasslaw.com or visit his website: https://benglasslaw.com.

Check out Ben Glass’s books on Amazon here.

Get Ben’s personal notes from the Great Legal Marketing Summit for FREE here.

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Ever wonder what a day in the life of a marketing director at a personal injury law firm is like? Are you a marketing director looking for budgeting advice or productivity hacks? Or perhaps you’re a lawyer wondering how to make your marketing director’s job easier… Well, you’re about to learn it all!

As you know, digital marketing directors who work in law firms have very important responsibilities. They coordinate and collaborate with a wide range of people and agencies and have to constantly stay organized, efficient, and ahead of market trends. They also have to create content that’s not going to get them into trouble with the bar…

Today, we’re joined by the great Dan Brian, Director of Digital Marketing at Riddle & Brantley, a personal injury law firm. Dan's 20 years of marketing experience makes him the perfect guest to talk about what a day in the life looks like as a Digital Marketing Director at a law firm.

Stay tuned to the end for our “Sleazy or Not Sleazy” rapid fire round. You won’t want to miss Dan’s answers!

In this episode of Hot Docket, Bobby, Andrew, and Dan discuss:

• What does a digital marketing director do at a personal injury law firm?
• The responsibilities of an in-house marketing director at a law firm.
• Top project management tools and AI tools Dan can’t live without.
• When to hire a marketing contractor, marketing agency, and a full-time in-house marketer.
• Advice for attorneys to make the marketing director’s job easier.
• How to budget your marketing to prevent reallocation and make huge returns.
• The story behind Marketing for Justice, Dan’s membership group for law firm digital marketers.
• Advice for Legal Marketers: What Dan wishes he knew before getting into legal marketing.

Key Actionable Takeaways for Law Firms:

• Utilize the power of AI to increase your productivity and simplify content creation processes. Just make sure you fact check your content!
• Dan emphasizes that if you become too obsessed with data and numbers, you may miss an opportunity to truly experiment with your marketing and try something radically different (and maybe more powerful).
• A marketing effort that worked yesterday or a year ago won’t always work today. You often have to beat the market and be the first to come up with an idea for it to be wildly successful.
• Set aside part of your marketing budget to allocate for experimentation campaigns that have an unknown ROI, but will certainly give you the valuable experience and information to succeed next time.
• As a marketing professional in the law industry, you must be familiar with the bar rules in your state, or you could get in trouble.

To get in touch with Dan, email him at dan@justicecounts.com

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!