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In this latest podcast episode, I’m thrilled to share the 13 pivotal steps that propelled my Etsy business to over $500,000 in sales. My primary aim is to streamline your path to success, helping you achieve your goals with greater speed and less frustration. Throughout the episode, I’ll take you on a deep dive into the inner workings of my Etsy shop, revealing exactly how I reached this significant milestone. Expect no fluff or filler—just straightforward, effective strategies that have worked for me and could very well work for you too. Join me as I lay out the blueprint that could help you replicate my success on Etsy.

Welcome to "My Etsy Listing Formula," where I share my step-by-step approach to creating successful Etsy listings.

First, I start with my idea of what I want to create. I jot down three variations of the idea in the form of keywords, which can be either specific or broad. For example, I might consider "woods lake painting," "mountain lake painting," or "field lake painting." A pro tip: if a keyword isn't performing well, I might need to alter the format or specific words to see better results. For instance, "field lake painting" might not do as well as "prairie lake painting," even though they're similar types of paintings.

Next, I do product demand research using Alura. I check how much search volume each keyword gets and, more importantly, how many overall sales there are. For instance, "woods lake painting" might have a search volume of 5,000 and sales of 15,000, while "mountain lake painting" has a search volume of 4,000 and sales of 10,000. I don't focus on finding keywords with low competition but high traffic and sales. Instead, I look for enough traffic to get my piece of the pie. It's like setting up a yard sale on a busy street versus a backroad – the busy street will always bring more success.

Based on this research, I pick the winner, which in this case is "woods lake painting."

Then, I create the product. Once the product is ready, I do additional keyword research to find high-value keywords to further enhance my listing. I look for similar keywords with a lot of traffic and sales. For example, "nature painting" might have 90,000 searches and 358,000 sales, or "rustic lake decor" might have 15,000 sales. I use a mix of highly specific and broad high-value keywords to target my audience and fill out the keywords in my listing.

I take all my researched keywords and add them to my title and tags. I do the title first, then copy them to my tags. Not all will fit, so I edit them to fit, breaking them up as needed. A pro tip: if I use commas between keywords, I can copy and paste them, and whatever fits will be input into the tags.

Next, I fill out the rest of my listing with the important information: pictures (including alt text), attributes, a keyword-rich description (AI can help here), and pricing (using Alura to research average prices).

Finally, I list the item and let it sit for 3-6 months before considering any changes. Then, I rinse and repeat for future listings.

Don't forget to get your free trial of Alura here: Alura Free Trial. Join me as I navigate the world of Etsy listings and share my insights with you!

In the latest episode of my podcast, I tackled a question many Etsy sellers ponder: "How do I niche down and list more when my niche seems too specific?" This is a great question because as I dive into the world of niches, the paths can seem limited, but they really aren't.

I started by unpacking why niching down is so powerful. It's about connecting directly and intimately with your target audience. Think about the difference between shouting in a packed stadium versus having a conversation in a quiet room. Niching effectively puts you in that quiet room with your ideal customer.

Many sellers start too broadly, trying to cater to everyone and thus, speaking directly to no one. For instance, selling "shirts" or "jewelry" without a focus is too vague. The trick is to home in on your interests and market demand. For example, I began by targeting men and women interested in CrossFit with my shirt designs, which allowed me to establish a foothold and expand from there.

But what happens when you feel you've niched down as far as you can go? That's where the fun begins! You can always:

1. Expand Within Your Niche: For example, if you're doing funny shirts for moms, think about new sayings, designs, or even shirt types that cater to evolving trends and humor.
2. Niche Down Further: Maybe start designing shirts that combine mom-related humor with specific hobbies like wine or coffee, or experiment with different styles of artwork or shirt cuts.
3. Diversify Product Offerings: Why limit to shirts? Put those popular sayings on mugs, wine glasses, or keychains, considering what your target demographic would appreciate.

This episode not only addresses these strategies but also emphasizes the limitless potential in any niche when you think creatively and multidimensionally. Don't miss this episode if you're ready to explore new depths in your niche and broaden your product offerings!

And remember, for more tips on maximizing your Etsy store through effective SEO and other strategies, grab your free Etsy SEO Success Guide. It’s packed with insights to help you increase traffic and sales on Etsy! www.handmadeandbeyond.com/etsyseosuccess