In this feature-length podcast, John talks to Alan Lakey, Founder and Director of CIExpert and our Head of Marketing Rachael Welsh about the findings of CIExpert’s Critical Thinking Report 2024.

Co-sponsored by Guardian, the report contains the most comprehensive research into the UK’s critical illness market that’s been done to date. Surveying over 5,000 consumers and 300 advisers, it’s packed with industry insight that can help both advisers and insurers grow the critical illness market. Here Alan and Rachael discuss its results and implications

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast special, John talks to Head of Marketing Rachael Welsh about why Guardian is supporting charity Young Lives vs Cancer. Rachael discusses how advisers themselves have raised the issue of how difficult children's critical illness cover conversations can be, prompting new research showing the financial strain it can place on families after a child is diagnosed. Sesame's Emma Thompson, Paradigm Protect's Mike Allison and New Leaf Distribution's Dan Hobbs also give their expert views on how to raise the profile of children's critical illness cover. 

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast, John talks to our CEO, Katya MacLean, to celebrate the milestone of 5 years since our entry into the protection market.

Katya talks through our journey so far, including the positive reaction to our approach to product design and how we bring transparency and certainty at point of claim. She sheds light on our unique culture, our growth strategy, and what it means to be part of the Guardian team.

Katya also shares her insights on our recent adviser survey and our ambitious future goals and plans.