In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:

🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)

Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.

We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!

After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!

Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:

🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)

🔥 Scott’s marketing philosophy: “Always Make Lemonade”

🔥 The power of continuous learning (& the importance of embracing the unpredictable)

🔥 Marketing red & green flags

Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career. Get ready to be blown away and tune in!

With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer.

In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:

🔥 The steps for building an ABM program from scratch without enormous budget

🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play

🔥 How businesses can implement efficient and tangible ABM strategies

🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers

Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.