If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.

In this episode we’ll be covering:

• The Instagram Creators account and "engagement bait"
• The essentials of writing an Instagram caption
• Captions vs on screen text
• Different types of hooks and when to use them
• Writing readable content that even skimmers won’t want to miss
• Keeping your caption simple to maximize engagement
• Important questions to ask yourself when writing a caption

Links + Resources:

Learn more about the Reels Lab

Join the Social Squad Society

Send us a Text Message.

Let's connect on Instagram

Love this conversation? Tap the follow button so you never miss an episode!

If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and why you don’t need to post every single day. Remember, good content is good content, so let’s ditch the toxic advice and have fun on Instagram again!

In this episode we’ll be covering:

• Impactful ways to use stories for connection and content that resonates
• Encouragement to take days off from posting, without fear of penalties
• Practical tips to make social media less draining and more fun
• Common myths around content creation and posting on Instagram
• Avoiding toxic advice and following credible sources
• Joining the conversation for genuine connections and community-building
• Making sure social media is actually a fun experience

Missed a few episodes? Head back to the beginning to binge all the short, ten minute episodes while you're folding laundry, in the car, or by the pool - you'll be caught up in no time!

Links + Resources:

Get the Grow Your Gram Guide

Sign up for Reels Lab

Join the Social Squad Society

Send us a Text Message.

Let's connect on Instagram

Love this conversation? Tap the follow button so you never miss an episode!

How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to…I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.

In this episode we’ll be covering:

• Doing your homework as a business owner
• Not all market research has to be boring, you can make it fun!
• Marketing expert red flags
• The only rules you need to worry about on Instagram
• Do data backed opinions and observations make it a rule?
• How to know when you should throw out the “rules”

Send us a Text Message.

Let's connect on Instagram

Love this conversation? Tap the follow button so you never miss an episode!