Real talk: Are you willing to get your hands dirty with the gritty, often overlooked tasks that lay the groundwork for your future?

My resident co-host Amy Porterfield, our guest Gary Vaynerchuk, and I had a conversation about how important this mindset shift really is to become the person you need to be (so you can have the things you want to have and do the things you want to do.)

But that’s not all…

In this episode, you’ll learn the importance of authenticity in content creation, personal branding, and the strategic use of tools like green screens and targeted ads to engage audiences and drive business growth.

Click play to hear all of this and…

(00:00:01) The theme of this co-hosting series: Going against the grain in business and marketing.

(00:07:15) The necessity of innovation and going against the grain to stay relevant in business.

(00:10:04) The significance of being “hands-on” on your social media platforms.

(00:15:12) The evolution of social media algorithms and the impact on content visibility.

(00:17:22) The shift to interest graph and algorithmic reach on social media platforms.

(00:18:29) The unprecedented opportunity to capture attention on social media and the importance of taking action.

(00:20:28) A discussion on overcoming insecurities and fear of regret.

(00:24:12) Gary Vaynerchuk's journey of betting on himself and the sacrifices he made for long-term success.

(00:27:15) Some of the best strategies for business growth.

(00:32:01) The impact of creating relevant content and its potential to drive business growth (with practical examples).

(00:34:34) Discussion on using general video content to gauge interest before localizing for targeted advertising.

(00:36:51) Why Gary loves it when his posts DON’T perform well.

(00:37:34) The need for humility, taking risks, and going against the grain in business.

(00:47:09) Gary's confidence in his book's potential to revolutionize social media marketing.

(00:48:52) Gary’s advice to you about creating content.

(00:49:54) Why Gary isn’t heavily marketing his book.

For full show notes visit: https://jasminestar.com/podcast/episode430