Join Joan and Larry on FutureProof Brands as they delve into the intricate world of pricing psychology and its profound impact on customer perceptions and economic sentiments. In this episode, they dissect the phenomenon of reference pricing and its role in shaping consumer behavior amidst a backdrop of rising inflation. From the alarming trend of continuous price hikes by brand-businesses to the subtle nuances of internal reference prices, Joan and Larry uncover the hidden forces driving customers' perception of value. Drawing insights from behavioral economics and real-world examples, they explore the delicate balance between pricing strategies and customer trust, offering actionable advice for brand-businesses aiming to future-proof their success. Tune in to gain invaluable perspectives on how pricing decisions can shape the landscape of customer loyalty and shareholder value in today's ever-changing market.

In this episode, "A Plan To Win," we unveil the strategic blueprint for brands to secure victory in today's competitive landscape. Hosted by Joan Kiddon, we navigate through the intricacies of brand strategy, uncovering the essential elements that pave the path to success. From defining clear objectives to executing impactful marketing initiatives, we provide actionable insights to help brands chart their course to triumph. Join us as we explore the strategies that separate the winners from the rest. Stay tuned and discover how to craft your own winning plan for brand success.

In this episode, we explore the pivotal role of Internal Marketing in building enduring brand-business growth. We delve into how Internal Marketing aligns teams, educates employees, and ignites excitement about brand purpose. At Arcature, we've distilled this process into four phases: Education, Inspiration, Implementation, and Evaluation. We emphasize the importance of avoiding negativity, fostering urgency, and celebrating successes. Join us as we uncover the secrets to futureproofing your brand. For more insights, visit arcature.com. Stay tuned and stay futureproof!