Full-Funnel B2B Marketing Show By cover art

Full-Funnel B2B Marketing Show

By: Andrei Zinkevich
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  • Summary

  • Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

    Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

    Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.

    Learn more about full-funnel b2b marketing here: https://fullfunnel.io
    Copyright Andrei Zinkevich
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Episodes
  • Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir

    Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir
    May 15 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​

    In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation.


    Key questions we discuss:


    • How siloed marketing and sales functions impact pipeline

    • How to create cross-functional full-funnel teams FAST without significant changes in the company's structure

    • How to adjust the KPIs in the full-funnel team to focus everybody on revenue and pipeline generation

    • Where do we see in the marketing org chart functions like website, social media, paid search?

    • What’s the right level of reporting out to stakeholders across GTM/revenue teams?

    • What are the first steps (or key steps) in transitioning to a cross-functional team model?


    RESOURCES
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 4 mins
  • Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir

    Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir
    May 7 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​

    In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient.


    Join us to learn and discuss:


    - 5 SDR functions to run a great account-based marketing (ABM) program
    - How SDRs can create awareness among the buying committee members
    - How SDRs should collaborate with marketing
    - KPIs for SDRs in the account-based marketing program


    OUR SPONSOR


    This episode is sponsored by Dealfront - a leading European intent data provider.
    What sets DealFront apart?


    This platform is fueled by live European data in multiple languages, providing you with insights and native integrations that other vendors don’t have.


    With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there’s no need to worry about compliance.


    DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match. If you sell and market in Europe, and consider a great intent data + database platform, Head over and get a free demo here at:
    https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel


    RESOURCES


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


    MENTIONED EPISODES


    https://www.youtube.com/watch?v=6Burn1F1HKE&t=0s
    https://www.youtube.com/watch?v=Q3WGzOvNb9M
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    1 hr and 3 mins
  • Episode 132: How to select the right accounts for ABM with Andrei & Vladimir

    Episode 132: How to select the right accounts for ABM with Andrei & Vladimir
    Apr 29 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

    In this episode we share How to select the right accounts for the ABM program.

    Learn:

    - Territory/market based account selection vs clusters
    - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
    - 3 ABM lists, and how to work with them to generate sales opportunities

    RESOURCES

    Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Show more Show less
    50 mins
Marketing Economics
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