From the Yellow Chair  By  cover art

From the Yellow Chair

By: Lemon Seed
  • Summary

  • Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
    © 2024 From the Yellow Chair
    Show more Show less
Episodes
  • Where's Waldo? Developing a Standout Brand
    Jun 11 2024

    In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!

    0:04 - Standing Out in Your Market
    11:56 - Importance of Branding and Marketing Analysis
    21:18 - Community Involvement Builds Brand Authority
    28:12 - Optimizing Your Brand for Success

    If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

    Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

    Interested in being a guest on our show? Be sure to contact us today!

    We'll see you next time, Lemon Heads!

    Show more Show less
    37 mins
  • Trusting the Process
    Jun 4 2024

    In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.

    0:00 - Trusting the Contractor Marketing Process
    5:50 - Biggest Obstacles and Fears
    15:28 - Building Brand Recognition

    If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

    Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

    Interested in being a guest on our show? Be sure to contact us today!

    We'll see you next time, Lemon Heads!

    Show more Show less
    16 mins
  • The Blueprint for Outsourced Call Center Success with Elite Call
    May 28 2024

    In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.

    0:09 - Outsourced Call Center Success Strategies
    12:23 - Quality Assurance Importance in Business
    24:40 - Strategies for Success in Marketing
    35:43 - Working With Elite Call Center

    If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

    Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

    Interested in being a guest on our show? Be sure to contact us today!

    We'll see you next time, Lemon Heads!

    Show more Show less
    40 mins

What listeners say about From the Yellow Chair

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.