FairPlay By cover art

FairPlay

By: Arun Kumar
Listen for free

  • Summary

  • FairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun as he chats with executives, philosophers, and thought leaders who share their insights and perspectives on these vital questions. Whether you’re a CEO, CMO, investor, regulator, or simply curious about marketing, FairPlay with Arun Kumar is your ultimate destination for learning and inspiration.
    Forbes Books
    Show more Show less
Episodes
  • The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)

    The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part Two)
    Apr 29 2024
    In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies. Mitch shares unvarnished impressions from speaking with numerous CMOs, offering insights into effectively navigating these challenges. Moreover, the discussion explores blockchain's disruptive potential, as Mitch Duckler, author of "The Future-Ready Brand," reveals why CMOs are bullish on this technology to revolutionize data management, increase transparency, and rebuild consumer trust. He'll provide a glimpse into how innovative brands are already leveraging blockchain to drive innovation and forge stronger audience connections, making this a candid, thought-provoking exploration of marketing's future obstacles and opportunities from one of the industry's most respected voices.
    Show more Show less
    18 mins
  • The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)

    The Future-Ready Brand: Navigating Marketing's New Frontiers with Mitch Duckler (Part One)
    Apr 22 2024
    In an era of unprecedented disruption, brands must adapt and evolve to stay relevant. On this episode of FairPlay, Arun is joined by pioneering brand architect, author, and TEDx speaker Mitch Duckler. With over three decades of experience revolutionizing customer engagement for iconic brands like ExxonMobil, Caterpillar, and Hyatt at marketing titans like Unilever and Coca-Cola, Mitch unveils visionary strategies from the world's most influential brands. His latest book, "The Future-Ready Brand," provides a roadmap for navigating the disruptions reshaping the brand world. Mitch delves into leveraging data and technology ethically to build genuine consumer connections, discusses the promises of marketing versus reality, the role of regulation, and how to create a sustainable, purpose-driven brand that resonates with today's conscious consumers. Join this illuminating conversation as Mitch shares invaluable insights into future-proofing your organization in an AI-driven world.
    Show more Show less
    29 mins
  • Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)

    Marketing Maverick: Doug Zarkin Unveils the Secrets to Moving Your Brand Out of the Friend Zone (Part Two)
    Mar 11 2024
    In the second half of their conversation, Doug Zarkin, the esteemed Chief Brand Officer of Good Feet Holdings, takes the spotlight once again. Doug dives deep into the impact of utilizing Customer Relationship Management (CRMs) for forging authentic connections with customers. His expert perspective sheds light on the strategic nuances of leveraging CRMs effectively in the fast-paced realm of marketing. Furthermore, Doug generously shares his proven approach to aligning target audience definitions with actionable media plans, drawing on his extensive experience as a marketing maverick. This segment offers listeners an insider's view into Doug's playbook, providing practical insights that can reshape your marketing strategies and enhance your ability to connect meaningfully with your audience. Don't miss this opportunity to gain firsthand wisdom from Doug Zarkin as he continues to unravel the keys to successful brand-building.
    Show more Show less
    21 mins
Marketing Economics
Show more Show less

What listeners say about FairPlay

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available